A look back at the email industry in 2022, get feedback (from us!) on your emails, and more

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12 January, 2023

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A Look Back at 2022: The Year in Email Marketing

Experientially, some years feel like more than one year, am I right? 2022 was one of those for me, and trying to call to mind everything of import that happened is a challenge. And by challenge I mean, “my brain grinds to a halt like an overloaded garbage disposal.”

In our industry alone, we had a panoply of noteworthy events. Some lowlights, to be sure—more data breaches than we’d want, for example, or Gmail deciding to exempt political emails from spam detection (my inbox may never recover).

Some notable highlights as well, though—the founding of the Email Markup Consortium and their excellent report on email accessibility, as well as the increasingly widespread adoption of Brand Indicators for Message Identification (BIMI) among email providers.

Thankfully, Kim Huang has put together a lovely and concise recap of email industry news items from 2022. Kim did say she didn’t have the bandwidth to do a recap for my personal life, which is a boundary I respect. Maybe next year.

In the meantime, give our look back at 2022 a gander. And if you think of something we missed, reply back and let me know!

Logan looking thoughtfully off into the distance

Logan Sandrock Baird (he/him)
Senior Community Evangelist at Litmus

True or False?
On average, 950 million email opens were recorded for every month in 2022.

Scroll to the bottom for the answer.

It’s a new year—time to be bold, be brave, and submit an email to review in our next Live Email Optimization session! We promise to be both candid and kind.
If you’re Litmus Builder-curious but weren’t sure where to start, I’d certainly recommend this upcoming Litmus Builder deep dive webinar.
Inbox placement can seem mystifying, but we’ve broken it down in this comprehensive and clear deliverability guide we created with our Salesforce friends.
We update our Email Client Market Share site at the beginning of each month—a good page to bookmark if you haven’t already!

Just spreading the good word, email-wise

Samar Owais is such a consummate professional at writing high-converting copy, and gives great guidance in her Emails Done Right newsletter (a personal fave).
Mark Robbins has updated his Good Email Code default template markup to set the language attribute in three places, addressing accessibility issues in Outlook.
Reflecting on all the holiday travel fiascos, I loved UX designer Ananya’s case study of how she approached designing a better travel experience.

The wisdom still holds true…

@er_pulgar on Twitter: before the email finds me well I must first find myself

Logan here, your humble host for this week’s issue

Hey gentles, it’s me, Logan, the new Senior Community Evangelist here at Litmus. I’m an enneagram six with a phone full of cat pictures and a mind full of existential questions.

Remembering to celebrate our small wins and incremental steps is so tough sometimes but eminently worth it, I think. What’s a small win you’ve had recently that we can celebrate together?

The answer: False. On average, 1.5 billion email opens were recorded for every month in 2022 with Litmus Email Analytics. That’s 490 million more email opens than 2021’s average (of 1.01 billion emails opens per month).

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