The Steal Club - Everything was going well until...

Hey fellow thieves, welcome back to The Steal Club!

Today's heist plan:

• 3 quick thefts
  • Curiosity gaps
  • 5 pieces of content from just 1 idea
  • Unsubscribe at the top
• 1 Tactic: Gaming your subscribers
• 1 Newsletter worth stealing from

Let's dive in!

3 quick thefts

#1 - Open more curiosity gaps

A curiosity gap is a tactic to spark interest in your content by presenting incomplete information, like a puzzle with missing pieces.

Here's a good example:

"Until? Until what? Tell me MORE!"

You know you need to read it.

PS: Sorry, I had to use it on the subject line 🤷‍♂️

🕵️‍♂️ Stolen from Kuba on Twitter (by the way, really interesting thread)

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#2 - How to make 5 pieces of content from 1 idea

Alex Llull🕵️‍♂️ @AlexLlullTW How to make 5 pieces of content from 1 idea: Think of the latest thing you learned. Now make it: - An observation - A teardown - A listicle - A guide - A story 1 Idea + infinite structures = infinite pieces of content November 29th 2022 10 Retweets 94 Likes

This is literally how I've been able to show up every day on social media for over 2 years.

Should I write more about how to do this?

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#3 - Unsubscribe, please

This takes guts, but it's also a statement.

We are so used to the same, old boring newsletter formats that this kind of things break through the noise and show personality.

Would you add an unsubscribe button to the top of your newsletter?

🕵️‍♂️ Stolen from Really Good Emails (great page btw)

Steal this tactic to increase engagement from your email subscribers

Remember two weeks ago when we talked about putting a riddle at the bottom of your newsletter as a way to get more people to engage and respond?

I found one even better.

I can safely say that Toby from The Game newsletter has, in fact, (drumroll please🥁) won the game of gaming newsletters.

The tactic

• Toby placed a button at the bottom of his newsletter
• He then asks his audience to reply to his email and guess how much clicks will that button get
• If you guess it right, you get $$$. If not, the prize pool doubles for next week.

Why does it work?

This is genius because:

• It gives Toby what I guess is a very high click rate
• It gives a reason for the readers to come back next week, to either check if they won or to continue playing

How can you steal it?

If I had to steal it, this is how I would do it:

• Find an incentive for my audience (money, 1:1 consulting, a digital product) as the prize
• Find a "game" to play. For example:
  • Spot the differences
  • Be the first one to reply
  • Guess the clicks
  • A riddle
• Make it easy to play. It needs to be super low friction (for example, that you can participate with just one click)
• Build the loop. How can you get your audience to come back? Some ideas could be to give the answer or announce the winner the upcoming week

Makes me think if we should incorporate a little game into The Steal Club...If you have any ideas, my inbox is open!

🕵️‍♂️ Source: First saw (then stolen) from Growth Currency (a really good newsletter about newsletters)

Newsletter worth stealing from: Growth in Reverse​

Each week, Chenell reverse engineers how one creator grew from 0 to 50k+ newsletter subscribers.

It's kinda like The Steal Club but newsletter focused and more in depth. If you like this newsletter, you'll love Growth in Reverse!

​Check it out!​

💰The Stash

I was on the Alt Marketing School podcast talking about stealing (no real surprise here). Give it a listen!​

Some people asked me how I create these cool screenshots from Twitter for my newsletter. This is the tool I use.​

Unlock hidden growth levers in your business one week at a time.​

​Buy an ad on The Steal Club and get your project, product or idea in front of 4.600+ creative entrepreneurs.

That's a wrap!

What do you think of today's email?

• ​👍 Worth it​
• ​😐 Meh - was ok.​
• ​👎 Not interesting to me​

See you next week!

Alex Llull Thief Master The Steal Club Share this newsletter | Say 👋 on Twitter | Sponsor this newsletter