This week’s SEO is all about the leaked Yandex code.

Moving on to this week’s newsletter:

📰 News & updates

Yahoo Is Making a Return to Search

Yahoo coming back as a search engine was definitely not on my 2023 bingo card.

New AI Classifier for Indicating AI-Written Text

They sold the problem, and now they’re trying to come up with the cure.

Instagram's Co-founders Are Mounting a Comeback

Kevin Systrom and Mike Krieger are back with Artifact, a kind of TikTok for text.

🔝 SEO

Is Wix Good for SEO? Here’s Everything to Know About Wix SEO

Wix has somewhat of a bad reputation for SEO. That’s because it initially lacked many basic SEO functionalities. But in 2023, it’s no longer the case. You can now do virtually every on-page SEO task using the Wix platform.

But it does still have some minor issues that may stop you from wanting to use it if you’re serious about search.

How to Automate Dull SEO Tasks

Learn how Siew Ann automates two tasks:

• Recording and emailing article assignments to writers

• Finding and verifying prospects’ email addresses for link building outreach

9 Common Technical SEO Issues That Actually Matter

Get Ahrefs Webmaster Tools and Google Search Console and follow along to check for the following issues that can seriously affect your rankings.

List of All 1922 Yandex Ranking Factors

Alex downloaded the leaked Yandex code and analyzed it. It’s not completely similar to Google, of course, but there are still a lot of similarities. What Alex found:

• Age of links is a ranking factor.

• Traffic and percentage of organic traffic are ranking factors.

• Host reliability is a ranking factor.

And more. Here’s Part Two of his Twitter thread.

Digging Into the Yandex Codebase

More about the Yandex code leak. This round of analysis is done by Mike, an experienced SEO.

The Secret Growth Levers That Actually Grew Monday.com’s SEO

Monday.com is usually touted as a case study for great SEO. Brendan breaks down why that shouldn’t be the case and, in the process, reveals how Monday.com got to where it was. 

💻 Digital marketing

59 Blogging Statistics for 2023

Some interesting ones that caught my eye (all from Orbit Media):

• 80% of bloggers report that blogging drives results.

• Bloggers who publish two to six times per week are 50% more likely to report strong results.

• Bloggers who use 7+ images per post are 2.3X more likely to report strong results.

E-commerce Blogging: 7 Steps to Grow Your Traffic & Sales

Bill has grown blogs to over 250,000 monthly visitors, and he has worked with dozens of clients in the e-commerce space to help them do the same. This is his seven-step process.

Digital Marketers: Stop Ignoring These Things

Video by Sam Oh

From platform intent to an omnichannel user experience, these are the vital things you can't ignore if you want to succeed in digital marketing. 

Kickstarting TikTok: 55,500 Followers & 7M Views in 6 Weeks

Nat went from 400 to 55,900 followers in six weeks. This is what he learned. 
 

Till next time ;)
Cheers,