Hey there,

This is a banger of an SEO joke:

Moving on to this week’s newsletter:

• Joshua shares the 11 insights he learned from investigating Grammarly’s SEO strategy.

• Chris reveals 10 niche site ideas for beginners.

• Bill shows how to write amazing product descriptions.

• Mateusz reveals how many keywords a page should target. 

✍️ New from Ahrefs

Grammarly’s SEO Strategy: 11 Interesting Insights

According to Ahrefs, Grammarly gets an estimated 22.2M monthly search visits across 2,468 published pages. Here are the 11 things Josh learned deep diving into its SEO strategy. 

10 Niche Site Ideas to Get Started

From hiking to survival, turntables to pressure washers, here are 10 niche site ideas you can get going with immediately. 

(By the way, check out these 19 successful blogs and the niche they’re in too.)

6 Key Tips to Write Great Product Descriptions (With Examples)

David Ogilvy once wrote, “The worst fault a salesman can commit is to be a bore.” 

If you want to write a great product description, you have to tell a story—the story of who your product is for and how your product can help them get what they want.

Here’s an example of how Squatty Potty did it:

How Many SEO Keywords Should a Page Really Target?

Mateusz Makosiewicz

Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full.

📚 What we’re reading

Google: Helpful Content Update & Link Spam Update Can Take Another Week or Two to Complete

Danny Sullivan, Google’s search liaison, said on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update might take an additional two weeks to complete.

How NOT to Build a Business

She had 2.8 million Instagram followers. Yet, she couldn’t even sell 36 T-shirts to her following.

Moral of the story: Don’t build a follower base; build a customer base.

The Content Marketing Salary Report (Updated for 2023)

The average content marketer earns $95,379—up 1.77% from last year. The median annual income is $88,256, a 5.38% increase from 2022 ($83,750).

Five Steps to Starting Your Product-Led Growth

Product-led growth is about leveraging your product to acquire, activate, convert, retain, and monetize your user base. Follow these five steps to kickstart product-led growth for your B2B SaaS. 

Your SaaS Metrics Are Lying to You

Corey was Baremetrics’ head of growth a few years ago. In that time, he reviewed over 1,000 SaaS company analytics. 

These are the six things he learned.

This Review Site Founder Made $3.8M in 12 Months: An In-Depth Interview

With just six employees, ToolTester made annual revenues of $3.8M. That was up 361% from just three years prior. Learn more about how he did it in this interview.


Till next time ;)
Cheers,