Ahrefs’ Digest #120: 💻 Zapier’s content marketing, SEO automation, and more

I mean… is he wrong?


✍️ New from Ahrefs

Product-led Content: How We Do Content Marketing at Ahrefs

Video by Sam Oh

Product-led content is the “secret sauce” behind our content marketing strategy at Ahrefs. Learn the three-step process we use to create product-led content.

How Zapier Built a Content Marketing Machine

Matthew Guay

Matthew was the second member of Zapier’s editorial team in 2014. The team required a content strategy to introduce Zapier—a tool that people needed but didn’t know existed. 

Here’s how they built a content strategy that brings in over 2 million monthly readers to Zapier today.

How to Use Google Keyword Planner in 2023

Joshua Hardwick

Google Keyword Planner is still useful in 2023. You can use it to find:

  • Low-competition long-tail keywords

  • Trending keywords

  • Seasonal keywords

  • Lucrative keywords

And more. Learn how in this guide.

How to Increase Organic Traffic: 12 Tried & Tested Tips

Mateusz Makosiewicz

From consolidating pages to topic clusters, these are the tactics that helped us at Ahrefs increase organic traffic over the years.

The 5 Best Long-tail Keyword Generator Tools

Joshua Hardwick

Besides the obvious candidates like Keywords Explorer and Site Explorer, what are other great long-tail keyword tools? Josh shares them in this guide.

SEO Automation: 9 Tasks That Save You Time & Money

Fraser McCulloch

Creating SEO reports, monitoring SEO issues, internal linking, etc.—these tasks are important but can be frustrating to do. You should be automating these repetitive SEO activities via software.

9 Tactics to Increase Brand Awareness (Tried & Tested)

Michal Pecánek

One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase. Here are nine impactful tactics you can use.

Here’s How to Start an Online Business (9 Steps to Success)

Bill Widmer

Bill started five different businesses before finally finding one he loved enough to stick with and make it work. Since then, he’s built three separate six-figure companies. Learn from his experience, starting with having the right mindset to become a digital entrepreneur.

B2B Content Marketing: Ahrefs’ Guide

Si Quan Ong

Many B2B companies have successfully used content marketing. But not all B2B content marketing is the same. In this guide, you’ll learn how we do content marketing at Ahrefs.

How to Do a SERP Analysis

Chris Haines

Not all keywords are created equal. Some are harder to rank for, so you must choose wisely. Follow these three steps and analyze the SERPs to see if they are crackable.

How to Start an E-commerce Business (9 Steps to Success)

Kayle Larkin

Read Bill’s article and decided the business you want to set up is an e-commerce business? Follow Kayle’s guide to start on the right foot.


📚 What we’re reading

Google's Helpful Content & Link Spam Updates Done Rolling Out on January 12th

Article by Barry Schwartz

As a follow-up to last week’s news, both of Google’s updates have completed rolling out.

Our Top Core Web Vitals Recommendations for 2023

Article by Philip Walton, Rick Viscomi, Barry Pollard, Brendan Kenny, and Jeremy Wagner

From the Chrome team itself, these are the most impactful recommendations for each of the CWV metrics.

How Well Does AI Content Perform in SEO?

Article by Kevin Indig

Based on Kevin’s analysis, AI content performs well when:

  • The content is reviewed and edited.

  • The domain is reputable.

  • The content targets questions with straight answers.

Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That

Article by Rand Fishkin

Strategy is how your beliefs (about your target audience, customers, strengths and weaknesses, competition, etc.) inform your approach to marketing.

Tactics are specific marketing actions you take to (hopefully) improve your marketing outcomes.

The Story of Aaron Swartz

Twitter thread by Patrick Campbell

If you’re in tech, you should be familiar with Aaron Swartz. If you’re not, then you need to know. His cause for an open and accessible internet is something we should be fighting for too.

Marketing Is Applied Psychology

Twitter thread by Katelyn Bourgoin

These are the top 16 psychological concepts marketers need to know.

Goodhart's Law Isn't as Useful as You Might Think

Article by Cedric Chin

Goodhart’s Law is a famous adage that goes, “When a measure becomes a target, it ceases to be a good measure.” But this is only descriptive; it doesn’t tell you what to do next or how to solve it. 

So how can you solve Goodhart’s Law? Cedric goes deep into possible ways.



Till next time ;)
Cheers,



Key phrases

Older messages

Ahrefs’ Digest #118: 🐒 Long-tail vs. short-tail keywords, successful affiliate sites, and more

Thursday, January 5, 2023

Hey there, This shower thought from Reddit made me pause: “The SEO community is a strange place where everyone competes with each other, but at the same time, we help each other." I've never

Ahrefs’ Digest #117: Top trending topics, top Google searches, and more

Friday, December 30, 2022

Hey there, In this week's edition: I have two posts: One on the top trending topics, and the other on the top Google searches. ✍️ New on our blog Top Trending Topics Si Quan Ong We've pulled a

Ahrefs’ Digest #116: B2B content marketing examples, DIY SEO, and more

Thursday, December 22, 2022

Hey there, In this week's edition: I have two posts: one on successful B2B content marketing examples and another on DIY SEO. Bill shares seven steps for growing your online business. Patrick

Ahrefs' Weekly Digest #115: How to make money blogging, and more

Friday, December 16, 2022

Hey there, In this week's edition: Sam shares a five-stage process on how to make money blogging. 📹 New on YouTube How to Make Money Blogging (From Start to Finish) Sam Oh Follow this five-step

Ahrefs’ Digest #114: 🔗 HARO link building, SEO tutorial for beginners, and more

Friday, December 2, 2022

Hey there, In this week's edition: Jenny shares her best tips on how to use HARO. Michal reveals a simple seven-step SEO tutorial. Mateusz shares the 11 best marketing channels. Tim teaches you how

Free Tool: Spintax Updated!

Friday, February 23, 2024

Hi, This week I've updated Spintax. It can now generate Spintax for you. You give it a sentence or a paragraph and it will be "spin" it. The tool is free, but uses OpenAI API KEY to

👀 Company culture isn’t ping-pong tables. It’s this…

Thursday, February 22, 2024

Your values are your most underrated hiring tool... Company culture isn't ping-pong tables. It's this… Hi Contrarians, When we started Contrarian Thinking, we knew *exactly* the kind of people

3-2-1: On luxury purchases, the meaning of life, and what procrastination reveals

Thursday, February 22, 2024

3 ideas, 2 quotes, and 1 question to consider this week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Do you need a coach?

Thursday, February 22, 2024

And how to find one that isn't sketchy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Where "Cold, Hard Cash" is Very Literal

Thursday, February 22, 2024

You'll need a really big wallet. And then some. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The point of writing stories | #109

Thursday, February 22, 2024

Do things for the sake of the process, crossing 20K word count mark and more ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Treecard’s 1K% Surge with TikTok Spark Ads

Thursday, February 22, 2024

Read this tactic on the CXL blog. Treecard's 1K% Surge with TikTok Spark Ads The company: Kurve Marketing Consultancy, working on behalf of Treecard. The goal: To increase downloads of

🧙‍♂️ Creator Partnerships: Posivity Project, T-fal, HUUG, Oreo, Aerosoles, and many more [Feb 22]

Thursday, February 22, 2024

Plus secret research on Michaels, Mom Water, and ShipStation ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Scrum Master Salary Report 2024

Thursday, February 22, 2024

How Do You Compare? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Write to Know Thyself

Wednesday, February 21, 2024

The more you discover what matters to you, the better you understand who you are. It's not so much about discovering something new; it's about focusing on what's always been important to