I mean… is he wrong?

✍️ New from Ahrefs

Product-led Content: How We Do Content Marketing at Ahrefs

Product-led content is the “secret sauce” behind our content marketing strategy at Ahrefs. Learn the three-step process we use to create product-led content.

How Zapier Built a Content Marketing Machine

Matthew was the second member of Zapier’s editorial team in 2014. The team required a content strategy to introduce Zapier—a tool that people needed but didn’t know existed. 

Here’s how they built a content strategy that brings in over 2 million monthly readers to Zapier today.

How to Use Google Keyword Planner in 2023

Google Keyword Planner is still useful in 2023. You can use it to find:

• Low-competition long-tail keywords

• Trending keywords

• Seasonal keywords

• Lucrative keywords

And more. Learn how in this guide.

How to Increase Organic Traffic: 12 Tried & Tested Tips

Mateusz Makosiewicz

From consolidating pages to topic clusters, these are the tactics that helped us at Ahrefs increase organic traffic over the years.

The 5 Best Long-tail Keyword Generator Tools

Joshua Hardwick

Besides the obvious candidates like Keywords Explorer and Site Explorer, what are other great long-tail keyword tools? Josh shares them in this guide.

SEO Automation: 9 Tasks That Save You Time & Money

Fraser McCulloch

Creating SEO reports, monitoring SEO issues, internal linking, etc.—these tasks are important but can be frustrating to do. You should be automating these repetitive SEO activities via software.

9 Tactics to Increase Brand Awareness (Tried & Tested)

Michal Pecánek

One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase. Here are nine impactful tactics you can use.

Here’s How to Start an Online Business (9 Steps to Success)

Bill Widmer

Bill started five different businesses before finally finding one he loved enough to stick with and make it work. Since then, he’s built three separate six-figure companies. Learn from his experience, starting with having the right mindset to become a digital entrepreneur.

B2B Content Marketing: Ahrefs’ Guide

Si Quan Ong

Many B2B companies have successfully used content marketing. But not all B2B content marketing is the same. In this guide, you’ll learn how we do content marketing at Ahrefs.

How to Do a SERP Analysis

Chris Haines

Not all keywords are created equal. Some are harder to rank for, so you must choose wisely. Follow these three steps and analyze the SERPs to see if they are crackable.

How to Start an E-commerce Business (9 Steps to Success)

Kayle Larkin

Read Bill’s article and decided the business you want to set up is an e-commerce business? Follow Kayle’s guide to start on the right foot.

📚 What we’re reading

Google's Helpful Content & Link Spam Updates Done Rolling Out on January 12th

As a follow-up to last week’s news, both of Google’s updates have completed rolling out.

Our Top Core Web Vitals Recommendations for 2023

From the Chrome team itself, these are the most impactful recommendations for each of the CWV metrics.

How Well Does AI Content Perform in SEO?

Based on Kevin’s analysis, AI content performs well when:

• The content is reviewed and edited.

• The domain is reputable.

• The content targets questions with straight answers.

Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That

Strategy is how your beliefs (about your target audience, customers, strengths and weaknesses, competition, etc.) inform your approach to marketing.

Tactics are specific marketing actions you take to (hopefully) improve your marketing outcomes.

The Story of Aaron Swartz

If you’re in tech, you should be familiar with Aaron Swartz. If you’re not, then you need to know. His cause for an open and accessible internet is something we should be fighting for too.

Marketing Is Applied Psychology

These are the top 16 psychological concepts marketers need to know.

Goodhart's Law Isn't as Useful as You Might Think

Article by Cedric Chin

Goodhart’s Law is a famous adage that goes, “When a measure becomes a target, it ceases to be a good measure.” But this is only descriptive; it doesn’t tell you what to do next or how to solve it. 

So how can you solve Goodhart’s Law? Cedric goes deep into possible ways.

Till next time ;)
Cheers,