A father, at bedtime, says to his son: ”And then Winnie the Pooh decided that it was time to check Daddy’s e-mail again.”

Welcome to the February edition of Not a Newsletter!

Before we dive into the stories in this issue, a big thank you to beehiiv, this quarter’s presenting sponsor of Not a Newsletter and Inbox Collective! They’re an all-in-one newsletter suite founded by ex-engineers at Morning Brew, and their tools are absolutely worth a closer look. You can check out beehiiv here.

In this month’s Google Doc, I’m sharing:

📈 The steps you’ll need to take to launch and start growing your own personal newsletter.

📚 How a French newsletter took the closing section of their newsletter, repackaged it into a book, and sold €60,000 worth of books.

💰 A useful guide to building a media kit to attract advertisers.

💬 A few great stories about using audience feedback to inform newsletter strategy.

...and a lot more!

I also want to shout out two more sponsors this month: Clout Monster, which helps your newsletter get major media attention, and Summari, an AI-powered tool that keeps readers on your website 86% longer. Both are worth a look!

And with that: Let's get into Not a Newsletter — there’s lots to learn in this issue!

Read this month’s Google Doc

New on inboxcollective.com...

Part I: How to Launch Your Indie Newsletter
Let’s walk through the steps you need to take before launch: How to pick a name, set goals, and identify the right formats for your newsletter. [Read on…]

Part II: How to Write and Promote Your First Newsletter
Let’s talk about the steps you’ll need to take to send your very first email, and how to start building your list. [Read on…]

How a French Newsletter Turned a Fun Outro into €60,000 in Book Sales
Here’s a fun story about how a dedicated relationship with readers paid off, literally, when the French newsletter Bulletin created and sold a book based on a section of their newsletter. [Read on…]

Nonrival Makes Forecasting More Fun
It’s rare when I come across a newsletter that does something I’ve never seen before. That’s why I got so excited when I found out about Nonrival, a newsletter that combines automations and predictions into a novel format. [Read on…]

Four Deliverability Tricks That Actually Work
When it comes to keeping your emails in the inbox, which tactics actually make a difference? I asked our resident deliverability expert, Yanna-Torry Aspraki, for the definitive answer. [Read on…]

I’m looking for a part-time editor...

One piece of news: My editor at Inbox Collective, Alex Hazlett, is moving on to a new full-time gig next week. Alex made the stories on Inbox Collective so much better, and she’s been a wonderful partner who’s helped shape the content strategy of the site. I’m going to miss working with her.

But it also means I’m looking for some part-time editing help (paid, of course) in 2023. If you’re reading this, it probably means you’re already pretty interested in newsletters — maybe you’ve got 5-10 hours a month to help out with Inbox Collective, too!

Interested? Reply to this email — let’s chat!

A few final things...

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

🚨 Want to make sure you don’t miss an article or case study that might help your email strategy? Sign up for story alerts here.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.

Copyright © 2023 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of it here.

Want to change the newsletters you get from Inbox Collective? You can get fewer emails from me, or sign up for alerts when we publish new stories. Either way, you can always change your preferences here.

No longer want to receive any newsletters? That’s OK! You can unsubscribe here.

Our mailing address is:

Inbox Collective LLC

400 E 55th St

New York, NY 10022-5156

Add us to your address book

The February edition of Not a Newsletter is here!

Welcome to the February edition of Not a Newsletter!

New on inboxcollective.com...

I’m looking for a part-time editor...

A few final things...

Older messages

Announcing... a newsletter dinner series (for you to attend!)

The January edition of Not a Newsletter is here!

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack?

Not a Newsletter End of the Year Survey

The December edition of Not a Newsletter is here!

You Might Also Like

Coolest EVs at the Seattle Auto Show | Zillow names new COO

☕ Weed the people

One last look at why Harris lost the 2024 election.

Well this is awkward

Demolition Derbys, Podcast Revolutions, And How To Make Your CEO Interesting

GeekWire Startups Weekly

Targeted Thinking

Welcome To The United States of Crypto

The hard truth

Why MAGA embraced RFK Jr.