The content audit process I wish I’d learned years ago

 
 
20% of your content gets you 80% of the results. So it’s extremely important to focus on these top performers.

The problem is that usually, we don’t know which articles are the real heroes. To find out, we need to do a content marketing audit.

Today we’ll use the latest version of Google Analytics (GA4) and a little bit of Google Search Console. Once we're done, you’ll be able to answer all of these questions…

🔹 What are my top performing traffic sources?
🔹 What content has the most ranking potential?
🔹 What are my top performing email campaigns?
🔹 What content gets the most traffic and engagement from social?
🔹 What content attracts the most visitors from search?

BONUS! At the end of each section, we’ve added next steps and action items, with suggestions for what to do with the data to drive better content marketing outcomes.

    Yes, please. Show me how to find my top performers →

     
     
    Orbit's upcoming webinars

    2/28 at 5pm CT: Wine & Webinar - How to Audit Your Content in GA4: A Data-Driven Approach to SEO and Lead Generation

    3/21 at 5pm CT: Wine & Webinar - 5 Common Mistakes in ABM Sales and Marketing
     
     
    Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
    View it in your browser

    unsubscribe


    Older messages

    20 things to put on your homepage

    Tuesday, February 7, 2023

    (and 5 things to remove) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

    The 20 things to put on your homepage

    Thursday, February 2, 2023

    (and 5 things to remove) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

    How to see what your visitor is searching for on your website

    Tuesday, January 24, 2023

    There are precious few places where your visitors tell you exactly what they want from you. The search box on your website is one of them. Of course, you put it there to help people find things. But

    The Report of Broken Dreams. How to set up Site Search in GA4

    Friday, January 20, 2023

    There are precious few places where your visitors tell you exactly what they want from you. The search box on your website is one of them. Of course, you put it there to help people find things. But

    How to design a button: 7 tips for getting clicks on your CTA

    Tuesday, January 10, 2023

    Getting traffic is only half the battle; getting visitors to act is the other half. The click is the moment of truth and the button itself makes a huge difference. The little things can make a

    You Might Also Like

    Marketing Weekly #207

    Sunday, November 24, 2024

    3-Step Approach To Get Your SaaS Mentioned on Top Tier Publications • How to Respond to a Savage Review • How TikTok Made Cottage Cheese Cool Again • Why “Why” is the Most Important Word in Marketing •

    🙄 Weekend Update: Forbes Fights Back, Flops

    Sunday, November 24, 2024

    The Weekend Update... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

    The Profile: The Architect of the Future & the Least Known Operative in America

    Sunday, November 24, 2024

    This edition of The Profile features Elon Musk, Susie Wiles, Amber Venz Box, Jaylen Brown, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

    Manufacturers prep for new tariff regime

    Sunday, November 24, 2024

    Plus: AI and agriculture, European VC valuations on the rise & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch November 24, 2024 The

    Sunday Thinking

    Sunday, November 24, 2024

    "When the world feels like too much, focus on what you can control: your actions, your mindset, and your heart." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

    Brain Food: Work Hard In Silence

    Sunday, November 24, 2024

    FS | BRAIN FOOD November 24, 2024 | #603 | read on fs.blog | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. Tiny Thoughts *

    🦄 Closing network deals

    Sunday, November 24, 2024

    An interview with Mac Reddin, CEO of Commsor. 🦕 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

    Recruiting Brainfood - Issue 424

    Sunday, November 24, 2024

    WFH powering Economic growth vs Office as a Productivity Tool, Hidden Tax paid by Bad Recruitment Practices, Future of TA & Recruitment Survey and great analysis of what an AI Engineer actually

    How I doubled my app downloads

    Sunday, November 24, 2024

    Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.

    How to Generate Better Ideas, Master the Art of Suffering, and Design a Beautiful Life

    Saturday, November 23, 2024

    This edition contains 13 practical lessons you can learn from bestselling author James Clear, NFL Legend JJ Watt, US Air Force Secretary Heather Wilson, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏