The content audit process I wish I’d learned years ago

 
 
20% of your content gets you 80% of the results. So it’s extremely important to focus on these top performers.

The problem is that usually, we don’t know which articles are the real heroes. To find out, we need to do a content marketing audit.

Today we’ll use the latest version of Google Analytics (GA4) and a little bit of Google Search Console. Once we're done, you’ll be able to answer all of these questions…

🔹 What are my top performing traffic sources?
🔹 What content has the most ranking potential?
🔹 What are my top performing email campaigns?
🔹 What content gets the most traffic and engagement from social?
🔹 What content attracts the most visitors from search?

BONUS! At the end of each section, we’ve added next steps and action items, with suggestions for what to do with the data to drive better content marketing outcomes.

    Yes, please. Show me how to find my top performers →

     
     
    Orbit's upcoming webinars

    2/28 at 5pm CT: Wine & Webinar - How to Audit Your Content in GA4: A Data-Driven Approach to SEO and Lead Generation

    3/21 at 5pm CT: Wine & Webinar - 5 Common Mistakes in ABM Sales and Marketing
     
     
    Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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