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Shopify Dispatch Issue #381 - Better Shopify Flow automation, AOV changes

Shopify Dispatch

Issue #381 - January 11th, 2023

The next big evolution of Shopify Flow is here

Warren Pamukoff writes about Shopify Flow improvements including scheduling, data actions (e.g. get order details), and loops (e.g. every order today). These should help automate data collection with Flow.

Your Average Order Value now has a new definition in Shopify

Shopify has changed how they calculate Average Order Value so it's now based on gross sales minus discounts. This change is retroactive to historic data so if you export or compare that data, you might have data anomalies.

This is similar to what I've always used in my app as it represents the true behavior of the customer: what's coming out of their pocket.

Check how your holiday customers performed

Check how holiday customers performed in prior years with Repeat Customer Insights Cohort Report.

My articles this week

How to show appreciation to your best customers

Time to startup your post-holiday campaigns

Order bonuses done right

The single question to guide your problem solving

Eric Davis

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Shopify Dispatch Issue #382 - SEO for new products, Commerce trends

Friday, January 20, 2023

Shopify Dispatch Issue #382 - January 18th, 2023 Google Messes Up New Items Within A Category Kevin Hillstrom writes about how Google will tend to favor your older products which makes it more

Shopify Dispatch Issue #380 - Shopify Commerce Components, Looking at 2023

Wednesday, January 4, 2023

Shopify Dispatch Issue #380 - January 4th, 2023 Welcome to the new year. Introducing Commerce Components by Shopify Shopify has created a new enterprise offering called Commerce Components. It's

Shopify Dispatch Issue #379 - Rough sales in 2022

Wednesday, December 28, 2022

Shopify Dispatch Issue #379 - December 28th, 2022 Sales may be rough but you're not alone Ilana Davis writes about how 2022 might seem rough but it's really just pressing the reset button to

Shopify Dispatch Issue #378 - Price resistance, SEO maintenance

Wednesday, December 21, 2022

Shopify Dispatch Issue #378 - December 21st, 2022 Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example

Shopify Dispatch Issue #377 - Sale filter, Merchandise categories

Friday, December 16, 2022

Shopify Dispatch Issue #377 - December 14th, 2022 Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard

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