Feb. 21 - How Molson Coors tackles football’s cost, clutter | Do podcasts still have advertising potential?
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Older messages
Weekender: P&G’s Pritchard says AI, algorithms are improving ad effectiveness
Saturday, February 18, 2023
Signup | Forward Marketing Dive Weekender Feb. 18, 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Boost Loyalty
Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance
Friday, February 17, 2023
A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic 'This Is SportsCenter' spots; Olay offers Galentine Hotline for the brokenhearted; How social media
Feb. 15 - Trade Desk revenue up 24% | Instagram dumps live shopping
Friday, February 17, 2023
Instagram sunsets live shopping as commerce retreat continues; By the numbers: Super Bowl LVII; How Behr Paint connects with millennial homeowners on TikTok; DDB taps AI to quickly produce creative
Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand
Friday, February 17, 2023
7Up's international rebrand seeks to uplift consumers; Jameson serves cardboard 'desk decoys' for St. Patrick's Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup |
Feb. 14 - How Super Bowl LVII ads mostly fumbled | Fanta rebrands
Tuesday, February 14, 2023
Coke promotes Fanta shakeup with mobile game, Gen Z creators; How Behr Paint connects with millennial homeowners on TikTok; AOR model declared 'dead' as brand needs diversify beyond creative,
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