How to manage social media in a down economy

How to Make Your Brand Customer-Centric [+ Examples]

A customer-centric strategy—putting customers at the forefront of every business decision—is a great way to encourage loyalty and better connect with your audience. We highlight four brands prioritizing social in their customer-centric strategies, along with learnings your brand can take to become a fan favorite.

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4 Social Advocacy Examples That Prove Authenticity Pays Off

Marketers are finding it harder to reach their target audience through organic reach without ad spend. Employee advocacy proves to be a powerful exception. Use these four social advocacy examples for tips and inspiration on how you can master employee amplification, grow brand awareness and drive more sales.

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