Elon Musk joins the AI wars this week:

📰 News & updates

Snapchat Releases ‘My AI’ Chatbot Powered by ChatGPT

Snapchat joins too.

Google Introduces AI-Powered Search Ads

You can now automatically create ad assets with Google’s AI.

Bing Webmaster Tools to Gain Bing Chat and Index Coverage Reporting

Microsoft will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.

February 2023 Product Reviews Update

Tweet by Google Search Central

ICYMI: There's a Google update.

🔝 SEO

An Aggregator With Integrator Strategy – Carwow SEO Case Study

Carwow is a car-buying comparison platform where you specify the kind of car you want to buy, and dealers prepare offers to compete over you. Most people probably know it via its YouTube channel.

Here’s how Carwow combines aggregation with integration:

ChatGPT for SEO: 9 Best Use Cases (And 4 Suboptimal Ones)

Many ChatGPT use cases are simply engagement bait. We tested actual SEO use cases using ChatGPT. These are the nine best ones—and four you should maybe hold off on for now.

Google Doesn’t Care About AI Content. Here’s Why.

Google’s guidance is that AI content is not against its guidelines. Many were shocked. But Joshua thinks it’s a perfectly reasonable position from Google. He explains why.

12 Things That Only Ahrefs Can Do

These are some of Ahrefs’ unique features and functionalities.

Get These 6 Types of Backlinks (+ 4 Types to Avoid)

Building the wrong links can be a costly error that can seriously damage your site or, worse, a client’s. These are the six that will boost your SEO efforts and four you should avoid.

Keyword Tracking Tools (To Suit All Budgets)

Article by Chris Haines

These are your options for the best keyword tracking tools. 

💻 Digital marketing

17 Actionable Marketing Tips (That You Can Apply Right Away)

From nailing your positioning to practicing good reply game, here are 17 marketing tips you can apply right now.

Content Research: 9 Actionable Tips to Master It

If you want your content to stand out, you need to do exhaustive research. Here are nine ways to do it, ranging from engaging in collaborative marketing to reading white papers and reports.

7 Marketing Objective Examples (+ How to Set Yours Right)

Article by Michal Pecánek

The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used as inspiration.

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be for the year ahead is an essential part of every marketing plan.

20 Online Business Ideas That Actually Work

From starting a blog to doing voice-overs, here are 20 online business ideas you can consider.

Content Marketing Goals: How Many & Which Ones

Article by Mateusz Makosiewicz

The current way we think about content marketing goals is wrong. This is because we generally think about content in a business-centric way and not a user-centric one. Good content is user-centric. 

Here’s how Mateusz proposes you should create your content marketing goals.

Spending $800K on Marketing Ideas: Lessons Learned

Video by Sam Oh

The old Sam Oh would have disagreed with how we’ve spent our $800K. But after working at Ahrefs for five years, Sam Oh has new revelations. Find out what he learnt in this video.
 

Till next time ;)
Cheers,