The Steal Club - Building a course with AI

Hey fellow thieves, and welcome back to The Steal Club!

Today's heist consists of 2 thefts for audience growth and 3 thefts for income growth.

Should be fun!

Today's issue is brought by

Quick thefts for Audience growth

#1 - Repurpose and adapt

Repurposing is one of the easiest ways to get the most out of your content.

But good repurposing isn’t just copy-pasting your content from one platform to another.

It’s about adapting that content.

Case in point 👇

Subtle, but works.

Tommy’s thought process here: LK is still more corporate, so make sense that the language is too.

Also, apparently you can get “restricted” on the platform for using certain language. Good to know!

🕵️‍♂️ Stolen from Tommy Clark​

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#2 - How do you boost your creativity?

Orman Clark @ormanclark what do you do to boost your creativity? March 5th 2023 2 Retweets 117 Likes

Out of over 70+ replies to the tweet above, the most common were:

• Listen to music
• Take a break
• Go for a walk

I find it fascinating how people grow more creative when they aren't trying too hard.

As the gurus say, "Lesson in there".

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Quick thefts for Income growth

#1 - How to write headlines that sell

In writing the copy for my upcoming course, I studied a lot of landing pages from successful course sellers.

On the good ones, I found two patterns:

→ They were simple and easy to understand

→ They showed a transformation for the user

When people buy a course, they are buying the idea of a better version of themselves.

Make that clear on the title and your are good to go.

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#2 - How to build a course with AI

It seems that this week's thefts are all related to courses (can you tell I've been researching?)

I don’t share much about AI on this newsletter because it’s not the focus, but it’s un ignorable.

This thread by Aadit was amazing. I just wish I found it earlier!

Aadit Sheth @aaditsh Here are 9 ways to use ChatGPT to save hours on your next product: pic.twitter.com/2NQenTq9Z1 March 5th 2023 366 Retweets 2230 Likes

He did:

→ A course outline

→ Customer Research generating a fake persona with AI and asking it questions

→ Copywriting for the course description, titles and sub-titles

→ Creating mockup task assignements for the students

And a few things more!

AI can’t do everything a creator can, but it certainly helps speed up a big parts of the process

🕵️‍♂️ Stolen from Aadit from Prompt Engineering Daily​

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#3 - The "Shoot me a DM" tactic to sell your course

I posted this tweet for a few reasons:

Alex Llull🕵️‍♂️ @AlexLlullTW My goal is to make content creation easy and actionable for more creators. For anyone interested, I'm offering 50% off my upcoming course, The Content Formula! 🙌 Shoot me a DM and I’ll send you the coupon code :) March 3rd 2023 0 Retweets 32 Likes

→ To generates hype to my Twitter audience

→ To generates some buzz around the launch (likes and comments)

I got 5 DMs from people interested which netted in 3 sales. That's a pretty good conversion rate!

But it could have been better.

I missed one element: Scarcity

Check this other tweet (which I stole in case you haven't noticed):

Jay Clouse @jayclouse I want to help more people build a membership community. So I’m going to give access to my newest course, Build A Beloved Membership, at 50% off today! 🙌 Shoot me a DM and I’ll send you the coupon code 🙂 January 13th 2023 0 Retweets 45 Likes

Jay’s tweets is better than mine because he played with a scarcity component ("at 50% off today").

This prompts people to DM him TODAY, because otherwise, there won't be any discount.

Smart, huh?

🕵️‍♂️ Stolen from Jay Clouse​

💰The Stash

Some of these are affiliate links, ads or links from friends

Want to learn how to leverage AI to become a better, faster, more productive content creator? Sign up for The Peripheral ​

My friend Jay (who is still in high school) writes The Creator Letters, where he shares how he scales his solo writing business to $1M/yr in revenue.

Cool find: Get a description of you made by an AI based on your latest tweets.

ConvertKit launched their Creator Network, an easy way to partner with other creators to grow your lists. I'm a big fan of the approach!

What do you think of today's email?

​👍 Worth it - 😐 Meh - 👎 Not interesting​

See you next week!

Alex Llull, Chief Thief

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