The sneaky tactic every top creator uses

Hey fellow thieves, and welcome back to The Steal Club!

Today's heist consists of 3 quick thefts and 1 tactic most creators won't tell you about.

Let's dive in!

Today's issue is sponsored by The Remote Solopreneur ​

3 quick thefts

#1 - Pick your newsletter voice

One of the biggest mistakes people make when starting a newsletter is not defining their "voice."

If you don't know where to begin with your newsletter's voice, Matt suggests a few types:

If you're thinking of starting a newsletter, start with your voice. You can use it to guide your content.

🕵️‍♂️ Stolen from Matt McGarry's "How to get your first 1,000 newsletter subs"​

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#2 - Hack to drive more clicks from Twitter

I got this question in my DMs:

It's actually really simple.

Sharing a link on Twitter automatically generates this "card."

To make the card more clickable, I used a fake button in my newsletter's share image (I stole this idea, by the way).

It's not a real button, but it looks like one, so people are more likely to click on it.

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#3 - LinkedIn style hook on Twitter

This is the first time I have seen a thread hook on Twitter that is only an image.

The image's text is basically the hook, which is something that's widely used in LinkedIn's carousels.

On Twitter, it works because it breaks through the noise. If it had been a wall of text, most people would have kept scrolling.

However, a black and white image and a face draws attention and makes it easier to read.

🕵️‍♂️ Stolen from Chris Baumann​

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One tactic to steal: Double down on proven structures

I noticed something while looking at some creator's top posts (you know, for stealing purposes 🕵️‍♂️).

Their most liked posts of all time had certain "post structures" that were frequently repeated.

Let me show you an example:

It’s the same structure! Even almost the same topics.

And all with a 1-month difference between the two.

Let me show you another example:

So why does this happen?

I'll let Chip and Dan Heat, authors of Made to Stick explain:

“If you want to spread your ideas to other people, you should work within the confines of the rules that have allowed for other ideas to succeed over time”

One thing that EVERY top creator does is:

• Work with proven structures (or templates if you prefer)
• Repeat those structures over time

“But hey Alex, using templates feels less authentic”

I get the concern, but let me counter that with a very simple analogy: cooking

What happens every time you cook something?

You follow a recipe (or template 😉)

You follow the same "structure", with the same ingredients.

You may change something here and there, but the structure (and the result) are often the same.

If what you say has value, putting it on an already proven structure doesn’t make it less authentic.

Instead, it increases its likelihood of being read/shared.

The problem comes when creators exploit these formulas just to share sh*t content, but that's a rant for another day.

If you liked this section, would you mind spending 3 seconds liking and sharing the thread version on Twitter?​

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That's a wrap!

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See you next week!

Alex Llull, Chief Thief

​The Steal Club | Sponsor this newsletter | Say hi on Twitter​

PS: I've finally started building the "turn 1 idea into multiple pieces of content" course.

If you reply to this email with the word "IDEAS", I'll send you the landing page as soon as its ready (with a big discount).

You'll also get the discount if you buy before the release, but if you reply I'll throw an extra 10% off just as a token of appreciation.