The Steal Club - The Infinite Content Formula

Hey fellow thieves!

Correct me if I’m wrong but you are subscribed to The Steal Club for a reason.

You either want to build (or scale) your audience, or you want to increase your income as a creator.

But you can’t do any of that if you don’t show up online.

And to show up online, you need one thing → To make content

But making content it’s not as easy as some gurus make it sound.

Tell me if this feels familiar:

• You struggle to come up with new content ideas
• You are very inconsistent with your content schedule
• You feel overwhelmed by the content creation process
• Your posts are not getting any attention or feedback

Believe me, the problem is not you.

Until today, I’ve published over 18,000 tweets (yep, you read that right), 70+ newsletter issues, and over 100+ Instagram posts.

But I wasn’t always like this.

I used to sit down and spend literally 6h writing 10 tweets and 1 thread.

Which then would get 0 likes.

Crickets were my best friends.

🦗 🦗🦗

I tried everything.

I spent far too much money on fancy Notion dashboards that were too complex to implement and expensive writing cohorts that explained everything except what I really wanted to know:

How to make high-quality content without investing too much time and effort.

I just wanted something simple that was easy to implement.

I was about to give up…until it struck me.

As a good thief, you know I’m always paying attention to what the pro creators do.

One day, I realized that one of my fav creators at the time posted something that sounded very familiar.

I went back into my “thief files” (or bookmarks, whatever) and found a very similar post he posted a while back.

My brain clicked.

“Wait, are you telling me I DON’T need to create new content all the time?

"I can take 1 SIMPLE IDEA and turn it into MORE pieces of content?"

It was a lightbulb moment 💡

And The Infinite Content Formula was born.

This happened almost 2 years ago.

Since then I’ve become (or at least I like to think I am) a prolific creator.

I publish content almost every day.

And I don’t do it because I’m a genius.

I do it because I have a very simple formula that works.

Once that I now feel it’s ready to share with you.

Let me introduce The Infinite Content Formula.

It will be a self-paced course.

It will last less than 1h.

And it will be insanely actionable.

The goal is for you to leave with a simple (but effective) content system that lets you turn 1 simple idea into infinite pieces of content.

In less than 1h of content.

That’s it, that’s my pitch.

Well, three more things:

• You’ll be able to get it on March 10
• The price is $49 because it’s on pre-sale (the regular price will be $99).
• If you get it now, it comes with a bonus session of me going through the Formula live.

Ah, and I included Parity Pricing so everyone from all over the world can access the course. You’ll see a code on the landing page depending on the country you are in.

What do you say?

Ready to transform your content creation process?

If you are worried that I’m now going to bombard you with daily emails about it, don’t.

I’ll send an email here and there until March 10, but it will always be with something valuable.

As usual, I’m here to answer any questions you might have.

Just hit reply to this email!

See you tomorrow with a regular Steal Club issue 👋

​Alex Llull​

Chief Thief (and Formula maker)