Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links

Issue #389 - March 8th, 2023

Loyalty Program Expectations

Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program costs.

Check broken links without using another Shopify App

Ilana Davis shares how she checked and fixed broken links using free tools instead of paying for a Shopify app.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Use quality tools to give you the answers you need

Analyze how your customer base changes over time to find hidden trends

How different AOV meanings teach you new things about your customers

Coping with unintended consequences

Eric Davis

Older messages

Shopify Dispatch Issue #388 - Buying preferences, Apps losing theme editing

Wednesday, March 1, 2023

​ Issue #388 - March 1st, 2023 Online / Store Relationships Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account

Shopify Dispatch Issue #387 - Merchandise solar system, Grow repeat buyers

Wednesday, February 22, 2023

Issue #387 - February 22nd, 2023 Merchandise/Category Solar System Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other. 9 Ways to Grow

Shopify Dispatch Issue #386 - Shopify Winter '23 Edition

Friday, February 17, 2023

Issue #386 - February 15th, 2023 Shopify's Winter '23 Edition The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements,

Shopify Dispatch Issue #385 - Self-service returns, New customer accounts

Wednesday, February 8, 2023

Issue #385 - February 8th, 2023 How to ace returns management with Shopify Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of

Shopify Dispatch Issue #384 - Shopify pricing changes, How you sell the product

Wednesday, February 1, 2023

Shopify Dispatch Issue #384 - February 1st, 2023 Changes to Shopify's 2023 Plan Pricing The big news of the week is changes to Shopify's pricing with increases of around 30% to every plan.

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