Issue #182: Wedding gifts are escaping inflation

March 8, 2023 • Issue #182

Hi y’all —

You know what I’ve been thinking a lot about lately? The Wedding Singer.

The movie is a classic for so many reasons — the always-impeccable Drew Barrymore/Adam Sandler pairing, the “Somebody Kill Me” performance, the perms — but it’s also a relic. Much has changed since 1985. Most wedding dresses no longer have shoulder pads, Billy Idol probably no longer flies commercial, and inflation is significantly higher.

In 1985, inflation was less than 4%. Now, it’s a whopping 6.4%. Everything is more expensive in 2023, and because I’ve got matrimony on my mind, I’m curious whether that means the financial obligations around wedding gifts have changed, too.

How much should I spend on a wedding gift? Has it increased with inflation?

Let’s start with the basics. Etiquette expert Myka Meier says that historically, guests gave presents to newlyweds to help them outfit their new marital home. But it’s common nowadays for couples to live together before getting formally married, so they often have everything they need.

“In modern etiquette, gifts are given for two main reasons — first, to celebrate the couple and show support as they embark into their marriage together, and second, to show gratitude for being invited,” she says.

That partially explains the shift we've seen away from the kitchen appliance-heavy registries of the past towards cash. But there is still an expectation that, as a guest, I’ll show up with something for the happy couple.

“Wedding gifting is certainly very much the common practice, although bringing a gift to the wedding itself is almost totally shunned at this point,” says Sara Margulis, the CEO of Honeyfund, a honeymoon registry site.

Gift tables like I might have seen in background shots of The Wedding Singer are all but gone; in their place are card boxes. This puts even more of an emphasis on the amount given. It’s a lot easier to notice a high (or low) number on a paper check tucked inside an envelope than it is to track down the value of a blender.

What that number should be is a tricky question to answer. Meier says the average wedding gift in North America is about $100. On Margulis’ Honeyfund, the typical spend is about $125.

But these aren’t hard-and-fast rules. Several factors dictate how much I should splash out on a wedding present. Margulis says the most important one is my budget — what I can comfortably afford to spend. Next, I should consider what my relationship is to the couple. If it’s the wedding of my best friend or sibling, it’s probably appropriate to spend a bit more than if it’s a distant cousin or old coworker.

Meier points out that culture may also play a role. In Spain, for instance, it’s not uncommon for couples to include their bank account info on wedding invitations so guests can transfer them cash directly. In Japan, the minimum gift considered polite is ​​30,000 yen (the equivalent of $220).

One thing that hasn’t proven to be a major factor, though, is inflation.

Weddings themselves are getting more expensive — a survey from The Knot showed that a whopping 70% of vendors said they were raising prices last year — but the value of the typical gift “hasn’t changed much over time,” Margulis says.

To be clear: If I want to spend more than $125 on a gift and it fits in my budget, there’s nothing wrong with splurging. Meier says that because so many weddings were delayed or canceled due to COVID-19, some folks have taken it upon themselves to spend extra. But expectations haven’t drastically risen.

When it comes to inflation, Margulis cautions against viewing my present as a way to quote-unquote pay the couple back for my spot on the guest list. That can lead to an exchange-of-value perspective, “which is not the right frame of mind to have for a wedding gift,” she adds.

There’s nothing wrong with spending less than the average, either.

“You shouldn’t spend more than you can afford,” Meier says. “If you can’t afford to buy a wedding gift, some of the most beautiful and memorable wedding gifts come from the heart or are even handmade.”

For artists, that might mean painting a portrait of the couple; for the musically inclined, it might mean writing a song about their relationship. I could thrift a cool salad bowl for their dinner parties or offer free dogsitting for their honeymoon.

“Something that's meaningful to you is more important than how much it was,” Margulis says.

THE BOTTOM LINE

(but please don't tell me you scrolled past all of my hard work)

Choosing how much to spend on a wedding gift is an individual decision based on my budget and my relationship with the couple — not inflationary trends. The average gift for a single guest is about $100 to $125, according to my experts, but I shouldn’t feel pressured to keep up with the Joneses.

“At the end of the day, gift giving is about being thoughtful and generous,” Meier says.

VIA GIPHY

RECEIPT OF THE WEEK

check out this wild celebrity purchase

VIA INSTAGRAM

Meghan Markle’s latest role is starring in… an Instagram Reel? The Duchess of Sussex was apparently the first investor in Clevr, a latte startup that makes drinks full of probiotics and adaptogens. She even gave the $28 turmeric latte kit to Oprah as a gift. Anyway, writing this convinced me to buy it (#notspon, just easily influenced), so I’ll let you know if the caffeine helps me feel royally awake in the morning or only… Harried.

INTERNET GOLD

five things I'm loving online right now

1	I loved this “predictionary,” a prediction of what words and themes will exemplify 2023. Among the picks: AI-nxiety (defined as “unease about the overarching ramifications of AI on human creativity and ingenuity”) and TikTokocene (“the cultural era in which TikTok is a dominant influence”). As someone who unironically used the term “vaguebooking” the other day, I feel like it's definitely time to brush up on my slang.
2	Otter on slide.
3	The newest flavor at Baskin-Robbins is… chicken? The ice cream chain has whipped up a “Chick’n & Waffles” blend for March, and while it doesn’t contain actual meat, it does have “crispy bite-sized chunks that mimic the flavor of fried chicken and waffles, in addition to maple-syrup-flavored swirls,” according to the Los Angeles Times. Um, I think I’ll stick to Phish Food.
4	Wondering what kids are up to these days? The answer is driving stick, mostly for the vibes.
5	Here’s a heartwarming story about astronaut Scott Kelly’s commitment to growing flowers on the International Space Station.

401(K)9 CONTRIBUTION

send me cute pictures of your pets, please

VIA Steven De Crescenzo

Meet Coda, a 9-month-old labradoodle who’s learning American Sign Language. Coda is too young to get married, but she loves buying wedding presents — she’s a sucker for puppy love.

One last note on The Wedding Singer: If you call me Julia Gulia I will end you.

See you next week.

P.S. Correction from last issue: Heineken is a Dutch company, not German. Thanks to Scholar Ron for pointing this out!

P.P.S. How much do you think is polite to spend on a wedding gift in 2023? Can you drive a stick shift? What’s the strangest ice cream flavor you’ve ever tasted? Send gifts to julia@money.com.

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