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Why Creators Should Be Part Of Your Product Development Team

Content creators are one of the most valuable resources your company has access to—if you collaborate with them effectively. As social media’s influence moves into other business functions, consider integrating creators into product development. Learn how brands from Target to Tabasco bring creators into the fold for more than marketing.

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How To Run And Measure Social Media Experiments

Running social media experiments is an essential step to finding new opportunities and refining your social marketing strategy. Here’s a step-by-step guide to running and measuring social media experiments that will give your business the actionable insights needed to reach your social goals and stay relevant.

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