Open Sesame: Tips for Writing Excellent Email Subject Lines


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Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.

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In this issue, we'll be discussing how to write awesome email subject lines.

Today’s newsletter takes around 2 minutes to read. As always, if you have any feedback or questions I would love to hear. Feel free to reply to this email.

Let's get into it!

Three Tips for Writing Better Email Subject Lines

Are you tired of sending emails that just sit unopened in your subscribers' inboxes? Well, fear not, because we have three tips for writing excellent email subject lines that will make your open rates skyrocket!

✅ Be clear and concise.

The first tip is to make your subject line clear and concise. Avoid using vague or overly complicated language that might confuse your readers. Instead, get straight to the point and let your subscribers know what your email is about.

For example, take a look at this subject line from Grammarly:

"Improve Your Writing Today: Grammarly Premium Has You Covered"

This subject line clearly communicates the benefit of using Grammarly Premium and entices readers to open the email.

✅ Use personalization.

Our second tip is to use personalization in your subject lines. By using a subscriber's name or other personal information, you can create a more intimate and engaging experience for your readers.

For example, here's a subject line from Spotify:

"Your Weekly Mixtape is Ready, [Name]!"

This subject line not only lets the subscriber know that their weekly mixtape is ready, but also uses their name to make the email feel more personal.

✅ Create a sense of urgency.

Our third and final tip is to create a sense of urgency in your subject lines. By letting your subscribers know that there's a limited time to take advantage of an offer or a sale, you can motivate them to open your email right away.

For example, take a look at this subject line from Birchbox:

"Last Chance to Get Your Free Gift with Purchase!"

This subject line creates a sense of urgency by letting the subscriber know that they have one last chance to get a free gift with purchase.

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Have a great week!