🦄 123 Baby Box: A box of joy for your bundle of joy

🦄 Unicorner Startup of the Week: 123 Baby Box

✍️ Notes From The Editors

This week's startup tackles an interesting space: parent tech! We've historically covered a lot of different angles on how tech helps parents. Some notable startups include Whirli, a subscription toy service for growing kids; Ruth Health, a telehealth platform for pregnancy; and EarlyBird, an easy way to have friends and family invest in your child's future.

Today's article is written by Luca Traverso. He's a recent UCLA grad currently interning for the venture studio Mahway. He loves everything having to do with startups and writes about entrepreneurship, product, and more on his Medium page. You can also connect with him on LinkedIn!

- Ethan and Arek 🦄

📨✨ The best new app for newsletter reading

If you like newsletters, but not the fact that they pile up in your inbox, you should try Meco.

It's an app just for reading newsletters. Add your existing newsletters in seconds and simultaneously declutter your inbox.

Meco is completely free and available on iOS and web. Try Meco today.

This is sponsored content.

Interested in sponsoring us? Reply and let us know!

123 Baby Box is a curated monthly subscription box for babies. With a mission to help the working mom, 123 Baby Box delivers products tailored to their baby’s age and developmental stage.

🔗 Check it out: 123babybox.com

💰 Business Model

It offers a subscription model available in three tiers. Customers can opt to receive monthly baby boxes for one month, six months, or 12 months for $59.99/month, $49.99/month, and $39.99/month, respectively.

📈 Traction and Fundraising

Raised oversubscribed $1.2 million pre-seed round
Notable investors from Nike, GoDaddy, Barnes and Noble, Steven Madden
4x revenues in 2022
Grew 245% from 2021
Received acquisition offer within 8 months of launch

👫 Founders

Zarina Bahadur, CEO & Founder. Previously Member @ Parenthood Ventures, Cohort Member @ XRC Labs, Masters & Bachelors @ UC Irvine

Interested in finding your next job? Interested in hiring talent from the Unicorner community?

Sign up for our talent pool.

🔮 Our Analysis

New moms spend an average of 1,400 hours per year researching products for their babies. 123 Baby Box’s mission-driven founder, Zarina Bahadur, is taking this massive undertaking off of new moms’ plates, allowing them to spend more time how they please. In addition, 123 Baby Box means parents spend less money on products for their babies because they don't have to spend on products they don't need. With 123 Baby Box allowing parents to spend less money and more time with their baby, it’s no surprise that it has over 4,000 five-star reviews. For these reasons, 123 Baby Box is primed and ready to disrupt the parent tech space.

📚 Further Reading

123 Baby Box delivers for parents seeking children’s products without the hassle [TechCrunch]
123 Baby Box Delivers Curated Monthly Gift Boxes for Babies [Forbes]
A subscription-box founder shares the monthly budget she uses to hit six figures in sales [Business Insider]

Written by Luca Traverso

If you enjoyed today's article, forward this email to a friend!

If you're just seeing this email now, subscribe here.

Made with 💜 by the Unicorner Team 🦄

📖 Weekly Read Recommendation

Microns.io is a marketplace to acquire the best micro-startups without commission. Join 4,000 entrepreneurs and investors looking for their next micro-startup acquisition opportunity, and along the way learn about how great deals are done.

Have a cool newsletter you'd like us to share? Reply and let us know!

This email was sent to you

You received this email because you signed up with Unicorner.

Unsubscribe here 💔

Curated Monthly Gift Boxes next microstartup acquisition opportunity recent UCLA grad venture studio Mahway Weekly Read Recommendation subscription toy service monthly baby boxes new moms plates Founders Zarina Bahadur monthly subscription box parent tech space best new app

🦄 123 Baby Box: A box of joy for your bundle of joy

Key phrases

Older messages

🦄 Ghost: World’s largest supply of surplus inventory

🦄 Charter Space: Satellite mission management

🦄 Hume AI: Bringing emotion to AI

🦄 Albedo: Aerial quality imagery from space

🦄 Elaborate: Simplifying lab results

You Might Also Like

Initiator Creator - Issue 141

❤️ They started their dream business

DocSend’s Advanced Data Rooms are here

🔄 $8K MRR - 1 Founder - 0 employees - $0 marketing spend

🗞 What's New: Craft email campaigns that drive results

What’s 🔥 in Enterprise IT/VC #392

Almost went bankrupt

🚀 Lockheed Drops Terran Bid

10words: Top picks from this week

Descrb