I feel seen.

📰 News & updates

Google Launches Perspectives, About This Author and More Ways to Verify Information

Google is officially rolling out some new features designed to help searchers better and more easily verify information within the search results.

Google March 2023 Broad Core Update Done Rolling Out

This update took 13 days to complete.

🔝 SEO

SEO for a New Website: 8 Important Steps

These are the essential steps you need to take if you’re starting afresh.

How to Write Website Content That Ranks (And People Want to Read)

Learn how to create website content that your audience and Google love.

Local Search Ranking Factors

The annual Local Search Ranking Factors is out!

How (And When) to Use SignificantLink and RelatedLink Schema Properties for Internal Linking

Tl;dr:

• Use RelatedLink for parent pages (including parent category pages)

• Use SignificantLink for internal pages that are directly relevant to the page’s context and content

Another Way to Deindex URLs

Oliver Mason discovers that the "unavailable_after" directive in the robots meta tag can deindex URLs from search results.

💻 Digital marketing

E-commerce Marketing 101: How to Maximize Sales

Use these five main channels (SEM, social media, email, display ads, and brand affiliates) to get more customers for your e-commerce site.

Spy on Your Competitors (How Do You Do It?)

Learn how to use Ahrefs to spy on your competitors’ marketing, from their organic traffic to their paid search strategy.

9 SaaS Marketing Strategies for Sustainable Growth

Article by Mateusz Makosiewicz

These marketing strategies will help your SaaS create long-term value that is a) profitable and b) able to be maintained over time without compromising the brand’s reputation.

The F-A-C-T-S Framework

A neat mental model/framework to help set the right path whenever you’re trying out a new marketing channel.

The Ultimate Guide to Writing Online

Article by David Perell

I’m a fan of David’s work, and it’s incredible that he laid out an entire blueprint for writing well here.
 

Till next time ;)
Cheers,