TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over

A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
April 03, 2023

TikTok's uncertain future: the issues marketers should (and shouldn't) fret over

A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn't happened.

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Ivy Liu
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.

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With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid?

As CTV audiences engage across an expanding array of touchpoints, brands are seeking measurement and analytics solutions that can keep pace with the entire omnichannel customer journey.

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Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate.

Specialty retail has a much different mix of customer journeys and omnichannel sales than CPG brands, but RMN activations are still effective.

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Digiday+ Research surveyed over 100 agency professionals, and found that agency clients’ approach to the channels categorized as “other social platforms” has been somewhat erratic over the last year.

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As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions.

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Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.

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As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.

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The TikTok issues marketers should (and shouldn’t) fret over

Friday, March 31, 2023

Also: Publishers' thoughts on the state of media ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

TikTok CEO faces bipartisan skepticism in Congress

Friday, March 24, 2023

Also: Why short-form video needs better monetization ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A potential TikTok ban, the collapse of SVB and more

Thursday, March 23, 2023

Recently, Digiday+ members have had access to briefings on a potential TikTok ban and Q4 publisher earnings as well as research revealing video ads as a growing business for publishers. Subscribe to

Canva, Adobe bring generative AI race into brand design

Thursday, March 23, 2023

Also: What to expect at the Digiday Publishing Summit ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How marketers are bringing CTV campaigns to life with first-party data

Wednesday, March 22, 2023

As first-party data becomes increasingly critical to brands' success, more and more marketers are using the insights gathered from their first-party data analysis to set CTV campaigns into motion.

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