Social Media Examiner - How often should you post on Instagram?

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In today’s edition:

• Instagram posting frequency
• Content ideas
• A plan for marketing
• Decentralizing social

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As a social media manager, you need to promote your business and reach your marketing goals while making the best possible use of your resources. That means creating content that resonates with your audience and finding the ideal posting schedule.

If you don’t post often enough, you risk lowering your account’s reach and engagement. Naturally, publishing fewer posts means you miss out on some of your potential reach over an average week or month. But the math is a little more complicated than you might think.

If you’re concerned about not posting enough, you might be tempted to err on the side of publishing too much. Although it’s important to keep your business top of mind with followers, creating too much content has a couple of downsides you’ll want to avoid.

To discover your ideal posting frequency for Instagram, read the full article.

➡️ Here's more great content for you:

• How to Find Content Ideas for Your Social Media Marketing
• Building a Marketing Plan That Works
• Decentralized Social Media: Farcaster and Warpcast