How Twitch lost its grip on, and way with, the streaming community

As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing.
April 03, 2023

How Twitch lost its grip on, and way with, the streaming community

As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing.

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Ivy Liu
As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing.

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Generative AI has the potential to shape the future of the content creator business – but it’s not without risks.

As CTV audiences engage across an expanding array of touchpoints, brands are seeking measurement and analytics solutions that can keep pace with the entire omnichannel customer journey.

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Banning TikTok may solve the national ownership issue that Congress people say they’re most concerned about, but it doesn’t necessarily solve the privacy issues that have also been raised throughout this process.

Specialty retail has a much different mix of customer journeys and omnichannel sales than CPG brands, but RMN activations are still effective.

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‘If DSPs are going to say they can bypass SSPs, then two can play that game.’

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As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions.

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Rooster Teeth is distancing itself even further from the past by undergoing a rebrand, replete with a new logo and tagline — ”Just Playing” — intended to inject a dose of much-needed cohesion into the many sub-brands that constitute Rooster Teeth in 2023. 

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Paramount will launch fewer podcast shows this year than in years past.

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TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over

Monday, April 3, 2023

A TikTok ban would require US lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn't happened. April 03, 2023 PRESENTED BY TikTok's uncertain

The TikTok issues marketers should (and shouldn’t) fret over

Friday, March 31, 2023

Also: Publishers' thoughts on the state of media ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

TikTok CEO faces bipartisan skepticism in Congress

Friday, March 24, 2023

Also: Why short-form video needs better monetization ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A potential TikTok ban, the collapse of SVB and more

Thursday, March 23, 2023

Recently, Digiday+ members have had access to briefings on a potential TikTok ban and Q4 publisher earnings as well as research revealing video ads as a growing business for publishers. Subscribe to

Canva, Adobe bring generative AI race into brand design

Thursday, March 23, 2023

Also: What to expect at the Digiday Publishing Summit ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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