Why the New York Logo Update Was A Rebranding Flop
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The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Monday, April 3, 2023
As consumer behaviors change, so should your marketing strategy. Read more to learn about the biggest shifts in consumer behavior in 2023.
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Thursday, March 30, 2023
Fashion brand Telfar has built a cult following around accessible luxury. Now the brand is implementing demand-driven pricing.
How to Do Market Research: A Guide and Template
Wednesday, March 29, 2023
Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.
Dove's Latest Campaign Takes On A Popular TikTok Filter
Tuesday, March 28, 2023
In response to TikTok's popular "Bold Glamour" filter, Dove's creator-driven campaign takes a bold stance against digital distortion.
3 Ways Marketers are Already Navigating A Potential Recession [Data]
Monday, March 27, 2023
While economists and investors debate whether we are or aren't in a recession, 78% of marketers say it's already here.
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