One-sentence content strategies? Impossible! But let’s try anyway…

Content marketing ideas are everywhere, but strategic plans are in short supply.

Most ideas are just a topic (“let’s write about x”) or a format (“let’s make videos”) or a channel (“let’s do Instagram”) …but we can do better than that.

Today we have a mini-framework for you to help you create comprehensive content marketing plans that combine all of these elements (topics, formats, promotion channels) and mix in a few more. And do it all in a single sentence.

We'll go over the six key aspects in the best content marketing plans, which fit nicely into three columns: creation, promotion, and measurement.

Topics

Formats

Collaborators

Publishing locations

Promotion channels

Success metrics

The article also includes three very brief but comprehensive content strategies. Each goes deeper into three shallow ideas listed above. Each shows how content marketing is about creative, collaborative ideas with few out-of-pocket expenses and big long-term benefits.

Ready to create a content marketing plan that includes all six aspects?

Yes, show me how to create a single-sentence content strategy →

Key phrases

comprehensive content marketing plans best content marketing plans three shallow ideas singlesentence content strategy Content marketing ideas big longterm benefits creative collaborative ideas six key aspects Orbit Media Studios

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