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What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K.
April 06, 2023

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K.

Additional coverage:

  • The ways in which artificial intelligence will fuel agency growth are coming into sharper focus — just take Havas Media Group.
  • Publishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed.
  • Some B2B agencies are said to be fielding a lot of new interest from small to midsize marketers. Those marketers are looking to harness technology to devise newer approaches and strategies to winning new business.
  • As traditional revenue streams such as advertising dry up, many dedicated gaming and esports media companies have shuttered over the past year. While Fandom’s destiny is not tied explicitly to gaming and esports, gaming accounts for the largest share of its fan base.
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Ivy Liu
Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K.

howdy!
The ways in which artificial intelligence will fuel agency growth are coming into sharper focus — just take Havas Media Group.

With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments.

Advertisement

howdy!
Publishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed.

From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year.

howdy!
Some B2B agencies are said to be fielding a lot of new interest from small to midsize marketers. Those marketers are looking to harness technology to devise newer approaches and strategies to winning new business. 

Advertisement

Brands are using multichannel and multi-device attribution strategies and solutions to better connect with audiences via CTV.

howdy!
As traditional revenue streams such as advertising dry up, many dedicated gaming and esports media companies have shuttered over the past year. While Fandom’s destiny is not tied explicitly to gaming and esports, gaming accounts for the largest share of its fan base.

howdy!
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market.

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Digiday Programmatic Marketing Summit Havas Media Group shrinking sales cycles traditional revenue streams important industry trends Penske Media Group esports media companies many dedicated gaming

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