How brands are leveraging ad-supported video to reach engaged audiences
With previously subscription-only platforms getting into the ad-supported space, ad-supported video on demand has officially outpaced SVOD. By 2024, more than 1-in-3 viewers in the U.S. will stream via AVOD. With more options than ever, it’s critical for brands to understand the latest trends in the year to come. Led by the rapid adoption of CTV and streaming, advertisers are shifting investments to keep up with audience preferences, and amid economic uncertainty and the ever-shifting nature of content across digital markets, advertisers are seeking partners that can deliver the brand safety of TV combined with the agility and measurability of digital. Download this new report from Tubi to learn:
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