Indexsy - 💥 Google Dropping Another Bomb w/ Magi

→ Google made serious waves on Monday with the announcement of Magi, which seems destined to overtake Bard as its major AI project. As I reported in this hot tweet, Project Magi is designed to allow searchers to perform transactions seamlessly while also integrating search ads within the page. With a chat-like interface, Project Magi is a stepping stone into a new search engine they are planning on releasing to an initial group of a million people.

Search as we know it will be changed forever.

From an SEO perspective, you can optimize your site so that Project Magi shows your products and services… These features will reduce clicks to our sites significantly, and the impact will be equivalent to going from 30% to 3% CTR (90% decrease).

Oof.

→ That being said, there’s a silver lining to every cloud or whatever:

Guess we’ll see how "brilliant" we think this is when it rolls out, but there’s no doubt the competition is about to heat up. Never been a better time to be subbed to my newsletter, I guess. Tell your friends.

→ If you don’t feel like watching the entire 60 Minutes feature on AI w/ Google’s Sissie Hsiao, Sundar Pichai, James Manyika & co., you can just scan the text here; one of the big revelations is that Google has been playing its hand cautiously re: AI with more advanced reasoning and planning capabilities, and Search compatibility.

→ If you’re looking to keep tabs on OpenAI’s activity, this substack tracks literally all of it.

→ I know that everyone and their dog is pumping out SEO prompt tips on Twitter, but this Tailwind guide is particularly well-researched:

If your shipping and return record is strong, it's worth taking the steps to make this visible through Search. Many, including SearchEngineLand, are speculating this will improve your visibility and could benefit your click-through rate.

→ As usual, SERoundtable.com is providing up-to-the-hour updates on the latest Google update, gathering commentary from all around the SEO community. The TLDR is that this update "did do damage but not as widespread as many other Google updates." Plus, keeping the trend going, the first "E" in E-E-A-T (experience) is being pushed hard.

→ Speaking of E-E-A-T, this piece by Search Engine Land unpacks the idea in detail, explaining that individual content at document-level is not what E-E-A-T focuses on. Rather, domain-level and entity-level factors like entire collections of content and off-page signals are what’s primarily assessed. The article’s discussion of how Google identifies and scores authors is definitely worth reading.

→ Some tips by TechCrunch on how to improve re: short-form video, particularly TikTok, in 3 easy steps: 1) competitor analysis 2) ideate on content pillars 3) hire creator talent;

→ This is a solid Hootsuite post on how to get your content seen on Insta, featuring good tips like: schedule your posts at the right time for maximum reach, make original content, get your hashtag game in order, and 7 more; The Information reports that Meta is pulling out all the stops to lure advertisers, with AI-integration, Reels discounts, and more; Adweek looks over the data to argue why Instagram just as worthy of prioritizing as ever for marketers: "Instagram has proven to be the best source of ROI, engagement and quality leads… Marketers also feel that the Instagram algorithm is the most accurate, and that it’s the best place to grow a brand audience";

→ Twitter’s subscription plan is back, meaning you can monetize your content in what is basically a rebrand from the Super Follow program; and if you’re paying $1K monthly for that golden checkmark, monetizing your tweets may become a necessity; how about another "Is Twitter Finally Dying" article, just for kicks, this time by Vox; on that note, with 50% of journalists saying they’re considering quitting Twitter, it should be hilarious to see how many actually go through with that (lol); as we all know, Elon has been mad suspicious about Substack’s Twitter-like feed… but what about Twitter’s attempt to be Substack (aka 10K character tweets);

Indexsy - 💥 Google Dropping Another Bomb w/ Magi

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📊 Sundar Pichai on The Future of Search

👀 AI Insight: Instant Video Coming Soon?

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