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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Blue Matcha

Blue matcha is a herbal tea made from the Butterfly Pea Flower plant.

Blue matcha allegedly helps manage stress, stabilizes blood pressure and supports skin health. However, research into this product’s health benefits is still quite limited.

The main reason behind blue matcha’s spike in demand is that it’s an “Insta-worthy” drink (the #bluematcha hashtag already has over 15,000 posts on Instagram).

One highly-rated blue matcha powder generates approximately $22K/month on Amazon.

What's Next

Blue Matcha is part of the Colorful Matcha meta trend.

While green matcha remains the most popular matcha, people are starting to look for alternatives.

Examples of trending colored matcha products include:

Pink matcha is made from prebiotic-rich Dragon Fruit powder.

Red matcha refers to a herbal tea made from the Hibiscus flower.

Topic #2

Peptide Lip Treatment

Peptide lip treatments are peptide-infused lip balms designed to soften and hydrate the lips.

This, in turn, minimizes the appearance of fine lines on the lips.

Interest in this product category initially took off when Rhode Skin (Hailey Bieber’s beauty brand) launched a peptide lip treatment last year.

Since then, the product has become a mainstay on social media, with videos mentioning peptide lip treatments generating over 340 million views on TikTok.

What's Next

Peptide lip treatments are part of the #lipcare meta trend.

TikTok has become home to a vast makeup community.

Which explains why searches for “TikTok makeup” have increased by 8100% over the last five years.

And the hashtag #lipcare has over 1.9 billion views on the platform.

Lip glowy balms and lip sunscreens are examples of TikTok-famous lip care products.

Topic #3

Summarizing Tool

Summarizing tools are platforms that use AI to summarize text in a document.

Interest in this product category is increasing (up 3233% over the last five years) largely due to a startup called QuillBot.

(Searches for “Quillbot” have increased by 553% over the last 24 months.)

QuillBot’s tools are used by over 5 million people every month, which has helped them raise $4.2M in funding.

What's Next

Summarizing tools are part of the AI Writing meta trend.

Searches for “AI writing tool” have increased by 4400% over the last 24 months.

And this trend is likely to see even more growth since the new GPT-4 model has become available.

GPT-4 has around 100 trillion parameters (parameters are to the GPT model what neurons are to the human brain), a 500X increase over GPT-3.

Here are two examples of trending AI writing tools:

Writesonic is a writing assistant designed for marketers. The tool can write content in 24 languages.

Rytr is an AI writing assistant tailored toward copywriters. The tool has over 5.5M users.

Topic #4

Hair Botox

Hair botox, contrary to the name, does not refer to the neurotoxin used for cosmetic injections.

This term is used to describe a deep conditioning technique that fills hair fibers, making the hair look fuller and smoother.

Done mainly as a treatment at salons, interest in hair botox is growing mainly because the treatment allegedly contains more potent forms of proteins and pH balancers than other at-home products.

Hair botox has become popular across social media, further accelerating interest in the treatment. The #hairbotox hashtag on Instagram has over 320,000 posts.

What's Next

Hair botox is part of the Liquid Hair meta trend.

Liquid hair refers to sleek, frizz-free strands of hair with a shiny, smooth base.

This meta trend is heavily driven by celebrities.

Kim Kardashian, Dua Lipa, Jennifer Lopez and Zendaya are some celebrities recently seen with a liquid hairstyle.

Keratin gels, hair styling powders and rice water shampoos are trending products used to get a liquid hair look.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

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prebioticrich Dragon Fruit powder Butterfly Pea Flower plant TikTokfamous lip care products trending colored matcha products Colorful Matcha meta trend trending AI writing tools AI Writing meta Peptide lip treatments lip glowy balms deep conditioning technique last five years AI writing assistant

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Exploding Topics - ET: April 18th 2023

Topic #1

Blue Matcha

What's Next

Topic #2

Peptide Lip Treatment

What's Next

Topic #3

Summarizing Tool

What's Next

Topic #4

Hair Botox

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Key phrases

Older messages

ET: April 11th 2023

ET: April 4th 2023

ET: March 28th 2023

ET: March 21st 2023

ET: March 14th 2023

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