What will happen to Black Twitter after Elon's takeover?

The fate of Black Twitter remains unclear after Elon Musk's platform takeover

With Twitter's new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts.

Additional coverage:

• Magnite has unveiled ClearLine, an offering that provides media buyers with access to "premium video inventory" without the need for a demand-side platform.
• Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it's reaching out to the major indpendents and offering a raft of new tools and products. More in this Digiday+ Media Buying Briefing.
• Esports is confronting long-held fears about its economic viability. At G2, this uncertainty has another dimension following the exit of founder and former CEO Carlos Rodriguez.
• For news publishers, advertisers' brand safety concerns have more of an impact on their advertising businesses than many realize.
• Fubo is leveraging its partnership with MLB to showcase its new social ads, which launched earlier this month.