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What will happen to Black Twitter after Elon's takeover?

Also: Magnite's direct route to video inventory without a DSP ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
With Twitter’s new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts.
April 17, 2023

The fate of Black Twitter remains unclear after Elon Musk's platform takeover

With Twitter's new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts.

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Ivy Liu
With Twitter’s new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts.

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The SSP can now offer advertisers a route to market without DSPs.

Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact.

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Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it’s reaching out to the major indpendents and offering a raft of new tools and products.

From Modern Retail: Register for this virtual event on April 18 at 1 p.m. EDT for an insider perspective on the uprising of machine learning within advertising and how retailers and brand marketers can make the most of these tools for their CTV campaigns.

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Esports is confronting long-held fears about its economic viability. At G2, this uncertainty has another dimension following the exit of founder and former CEO Carlos Rodriguez.

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Agencies are no strangers to change or uncertainty and are using those skills to narrow in on the challenges they can best resolve and what tools or partners they can lean on to get them there.

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For news publishers, advertisers’ brand safety concerns have more of an impact on their advertising businesses than many realize.

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Fubo is leveraging its partnership with MLB to showcase its new social ads, which launched earlier this month.

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Wednesday, April 19, 2023

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How advertisers are powering continual CTV improvement

Wednesday, April 19, 2023

The evolution of automation and its impact on campaign effectiveness As connected TV continues to evolve, so do brands' optimization tactics. Advertisers are employing manual and semi-automated —

Hear from gaming leaders at Roblox, L'Oréal and NBCUniversal

Tuesday, April 11, 2023

Digiday Gaming Advertising Forum | April 26 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How TTD's consolidation efforts hurt undifferentiated SSPs

Tuesday, April 11, 2023

Also: Marketers' feelings on TikTok, Twitter, Instagram, Facebook ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Monday, April 10, 2023

Throughout 2022, brands and agencies focused more on retail media to engage customers with their endemic and non-endemic products — growing awareness, driving engagement, capturing conversions, and

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