Why creator Kat Stickler isn't worried about a TikTok ban

Why creator Kat Stickler isn't worried about a possible TikTok ban

In the first episode of this year's Creator Series on the Digiday Podcast, Kat Stickler talks about expanding to new social platforms in the face of a potential TikTok ban.

Additional coverage:

• Yesterday, a product manager on Google's Privacy Sandbox announced that its proposed alternative to conducting ad auctions within Google Chrome popularly known as the FLEDGE API now has a new moniker – "Protected Audience API."
• Condé Nast, Gannett, Hearst, The New York Times, Vice Media Group and Vox Media have improved the overall diversity of their companies but are still mostly hiring white people.
• TikTok has been pushing more performance-focused offerings, particularly its Smart Performance Campaigns, according to marketers and agency executives, who said that it's still early days for the effort. More in this Digiday+ Marketing Briefing.
• Last summer, nearly half of agency pros said they had gone back into the office full time. But in reality, agencies have settled into a decidedly hybrid way of work.
• Online classifieds site Gumtree has seen enough over the last year to believe more advertisers will see the value in its data.