Digiday - The state of retail media in 2023

Throughout 2022, brands and agencies focused more on retail media to engage customers with their endemic and non-endemic products — growing awareness, driving engagement, capturing conversions, and more. However, even within an ecosystem reliant on first-party data, challenges arise: Advertisers face a proliferation of retail media networks while struggling to gain clarity surrounding ROI.

Join Mark Heitke, director of ad products and audience strategy at Best Buy Ads, Christina Willis, director of marketing, and Carrie Craig, director of reporting and insights, on May 4 at 2 p.m. EDT as they highlight findings from Digiday’s and Best Buy Ads’ recent State of the Industry report. The discussion will unpack how marketers can make the most of retail media now and in the future. Register for this webinar to learn:

• The top challenges marketers face within retail media campaigns and how to combat them
• How to decide between managed service and self-service
• How marketers can adjust retail media strategies for the future

Sponsored by: Best Buy Ads