Short-form video ad boom may not be great for TikTok

Also: The controversial side of influencer marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
While more ad dollars are being spent on the short-form format, it’s now being allocated across more platforms than ever before.
April 14, 2023

Short-form video ad boom may not be great for TikTok (eventually)

While more ad dollars are being spent on the short-form video format, it's now being allocated across more platforms than ever before.

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Ivy Liu
While more ad dollars are being spent on the short-form format, it’s now being allocated across more platforms than ever before.

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Despite the on-going criticism that the brand is facing – a seemingly much longer backlash cycle than usual – influencer marketing execs say the move follows brands’ overall push to be more inclusive with influencer marketing campaigns and that they expect that to continue.

Join this webinar on May 4 at 2 p.m. EDT to learn more about how marketers tackle challenges to make the most of retail media now and in the future.

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Publishers are still working out the best approach to their events businesses in the wake of the pandemic that changed people’s perspectives on gatherings — and now, on top of that, an economic downturn.

From Modern Retail: Join this webinar on April 18 at 1 p.m. EDT to learn more about how retailers and marketers are adding powerful tools to their CTV campaigns, driving measurably improved performance outcomes.

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Hollywood’s flirtation with video game adaptations is still in its relatively early stages, but it’s shaping up to be a romance for the ages.

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As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions.

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Some young professionals, and students, are even quitting their jobs and studies to create AI tech which will help shape the future of work.

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As a 60-plus-year-old brand, Lilly Pulitzer is betting big on influencers to modernize itself for shoppers.

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