+40% in conversions (study by KISSmetrics)
KISSmetrics was trying to boost their conversions.
After they changed their headline (short description of their service), conversions went up by 40%.
What was the original headline?
KISSmetrics helps you get actionable metrics for your business.
Here's the one that boosted conversions by 40%:
Google Analytics tells you what happened, KISSmetrics tells you who did it.
How can you apply this?
Sometimes, when your service is new, the easiest way to explain it is to compare it with current popular services.
Source: www.quicksprout.com
Cheers,Charlie Patel ;)
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