♦️ How to discover the real insights that increase sales
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♦️ How expectations become reality (and how to gain from it)
Monday, April 10, 2023
And how stereotypes affect even our own performance...
♦️ Why Coca-Cola’s “New Coke” failed (and the power of strategic inaction)
Monday, April 3, 2023
In the 80s, Pepsi started its famous ad campaign on TV: The Pepsi Challenge...
♦️ Vito Corleone’s favorite tool to build influence (and how to use it)
Thursday, March 23, 2023
In 1985, Ethiopia was in a humanitarian crisis. Civil war, poverty, famine… But
♦️ How businesses go from good to great (and how to do the same)
Monday, March 13, 2023
In 2001, Amazon was in trouble. But a Jeff Bezos's meeting with a consultant changed everything...
♦️ How to think in funnels (and achieve the best possible outcomes)
Sunday, March 5, 2023
In 1898, Elias Elmo Lewis created a formula that changed marketing forever...
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