Social Media Examiner - Check your Facebook ad spend now!

📰 Wednesday is "News You Can Use" day, Reader!

This newsletter is brought to you by the Social Media Marketing Society.

In today’s edition, we bring you news from:

• Facebook ads
• Instagram
• Meta
• TikTok

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Facebook Ads Systems Error

A bug in Meta's ad delivery system caused significant overspend on a range of accounts, with some ad buyers reporting CPMs up 200%–500% versus the previous day, and ad sets exceeding their daily set budgets with no way to limit the damage. 

Meta acknowledged the issue, implemented a fix, and assured ad partners that credits will be issued to rectify the situation. The error is significant for the platform, which has been working to improve trust in and reliance on its ad products in the wake of Apple's iOS14 update. 

The issue could prompt a scaling back of ad spend, making ad buyers more wary of Meta's systems.

To learn more, read the full article.

🧭 Here is more news you can use:

• Instagram Bio Links: Users can now add up to 5 URLs to their bio section.
• Meta’s Barcelona: The company moves forward with development of its Twitter-like app.
• Reddit API Updates: Changes include new moderator tools and fee-based premium access point for larger businesses.
• TikTok Content Length: A test that restricted video length concluded; users can still publish 10-minute videos.