Utopia - The million-dollar offer doesn't exi-

1. The Actual Offer: 

Outcome:

Reach 1000s of new clients/customers with engaging videos that build a fanbase around your brand with evergreen content.

Positioning: 

Build an evergreen traffic source with YouTube organic reach & SEO. 

 Who we are targeting: 

Personal brands/coaches 

2. Skills To Master 

Basic skills: 

- Storytelling 

- Video editing 

- Reading data & analytics 

Advanced skills: 

- Creating captivating videos 

- Holding attention 

- System creation 

- Graphic design 

3. Your Website Structure 

1. Website objective + offer 

2. Big fat claim with qualification in the heading 

3. VSL 

4. CTA to book call 

5. Case studies & social proof 

6. Your process and how it works 

7. Your guarantee 

8. Auxiliary pages (Not essential for the launch) 

4. Structuring Your Agency 

1. Skill mastery & expectations + business foundations 

2. Prospecting 

3. Closing 

4. Onboarding 

5. Getting client results 

6. Reporting and retention 

5. How To Onboard Clients 

The moment your client pays, send them an onboarding questionnaire. 

In the questionnaire, ask the following: 

- Their current Youtube setup + results 

- The goals the want to achieve with YouTube 

- The branding 

- Their offer and target market