GrowthHackingIdea - 29% more opt-ins (research)

The Sumo team analyzed 150,000 opt-ins and found...

On average straightforward headlines convert into opt-ins 29% better than creative headlines.

Example #1:
Creative: Why aren't you sending these 15 emails? (Converted at 7.1%)
Straight: Free ebook: 15 emails everyone should send (Converted at 15.42%)

Example #2:
Creative: Are You Collecting Emails Wrong? (Converted at 7.2%)
Straight: Every Tactic, Ranked (With The Tools And Conversion Rates) (Converted at 10.4%)

Example #3:
Creative: Don’t Let Your Old Articles Die (Converted at 8.75%)
Straight: The Blueprint Behind Republishing Content (Converted at 10.38%)

Source: sumo.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036