GrowthHackingIdea - 29% more opt-ins (research)
The Sumo team analyzed 150,000 opt-ins and found...
On average straightforward headlines convert into opt-ins 29% better than creative headlines.
Example #1:
Creative: Why aren't you sending these 15 emails? (Converted at 7.1%)
Straight: Free ebook: 15 emails everyone should send (Converted at 15.42%)
Example #2:
Creative: Are You Collecting Emails Wrong? (Converted at 7.2%)
Straight: Every Tactic, Ranked (With The Tools And Conversion Rates) (Converted at 10.4%)
Example #3:
Creative: Don’t Let Your Old Articles Die (Converted at 8.75%)
Straight: The Blueprint Behind Republishing Content (Converted at 10.38%)
Source: sumo.com
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