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👁️ Augmented Reality's Big Advertising Impacts

Patrick Stox joins us this week on the pod
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GM nerds,
hoping your weekend was filled with good vibes and parties less strange than the one in that new AI-generated beer commercial:
No judgment if this is what you were up to. Whatever floats your boat.
Anyway, here’s what you gotta know as we start another big week in digital marketing:
→ Augmented Reality’s Impact on Advertising 👁️
→ The Results Are In: Chatbots > Humans for Customer Service? 💬
→ Has Twitter (finally) Met Its Match? ⚔️
→ Thread of the Week: How Duolingo Hits Different 🦉→ + more 😤
But first…
🔗 Having Trouble Getting Backlinks? 🔗
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On EP26 of This Week in Digital Marketing, we sit down with Patrick Stox to discuss his experiences at BrightonSEO, thoughts on AI and ChatGPT in search, and the future of AI search. We also touch on traffic estimations on Ahrefs, running a local SEO meetup, Patrick's consulting work, and his experiences working at Ahrefs vs. IBM. The conversation delves into digital PR, link value to rankings, link toxicity reports, and the sunsetting of page experience. Plus, Patrick shares his personal site ranking experiments, his own sites, the SEO hero competition, topical authority as a technical SEO, core updates, and parasite SEO.
Join us for some real talk on the ever-evolving world of SEO.
AI Insight: Start-up Hits $5M + 🤖📈
→ how’s this for a forecast:
marketingletter
I mean, it’s possible? But if you’re buying this chart wholesale, allow me to direct you to another:
→ Israeli startup Alison has developed an AI platform that allows creatives to analyze and generate data-driven reports on competitors' work. It has a pre-seed funding of $5.1 million and has already analyzed 1 billion creative elements on social media platforms.
→ If you’re looking for some more AI Panic content, read up on how one of the "godfathers" of AI just ditched Google so he could "talk about the dangers of AI without considering how this impacts Google."
→ Amazon is reporting that consumers prefer chatbots to human customer service agents(!)
Boosting Consumer Confidence, Utilizing AR👁️
Customers don’t always trust emerging technologies. Augmented Reality seems to be winning them over, however. As per Adweek, from a survey of 8K people:
→ 69% feel more confident about their purchases if able to virtually experience a product before buying it
→ 64% are less likely to return a product if able to virtually experience it prior to purchase
How can you use AR to level up your marketing game?
What’s Good @ Google 📊
→ Moz just dropped 25 tips for ranking on Google, which is a useful read for those new to SEO, those not getting desired results, or those wanting to stay updated on industry changes.
→ Google's John Mueller's recent Reddit AMA suggests that geotagging images is unnecessary, quality should be prioritized over quantity, and outdated link-building techniques should be avoided.
→ @kristaseiden confirms what I’ve been trying to tell you— if you haven’t set up GA4 yet, get on it before the doors are shut on Universal Analytics this July
marketingletter
🔌 Speaking of Google.. Interested in working with working with us on SEO? Schedule a call and see what we’ve done for brands like Thrasio, Sotheby’s, Medtronic, and hundreds of others!
Social Media Round-up: Has Twitter (finally) Met Its Match? 👀
→ Kristi Hines at SEJ lists Twitter competitors worth knowing, including Spill, T2, Bluesky, Substack's "Notes," "Post," and Meta's upcoming "Barcelona," and advises on the benefits of early adoption.
→ Twitter will soon launch a per-article, one-click service for media producers, but the model has been tried and failed before. Additionally, creator subscriptions will only be available to Blue Subscribers.
→ Fleets might be returning to Twitter, along with Vine and Periscope.
→ LinkedIn adding custom CTA buttons for Premium Business subscribers:
Thread of the Week 🪡🧵
Why (and how) DuoLingo hits different on TikTok:
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🙊 Bing Referrer Data: Coming Soon?

Tuesday, April 25, 2023

Justin Moore joins us on the pod this week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

😬 Microsoft Drops Twitter

Thursday, April 20, 2023

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