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Indexsy - 🙊 Bing Referrer Data: Coming Soon?

Justin Moore joins us on the pod this week.
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GM nerds,
Just like the blue checkmarks on every Twitter account w/ over 1M followers: we back 😤
Here’s what’s new this week in digital marketing:
→ Digital Decluttering: Turning Back the Clock on Email 📫⏰
→ Bing Referrer Data: Coming Soon 🙊
→ April’s Reviews Update Still Raging 📉
→ Looking Past the Person in the Mirror 🪞→ Facebook’s Costly Ad Error 😬
→ more 🗣️🗣️🗣️
Oh yeah, and before we forget…
🔗 Having Trouble Getting Backlinks? 🔗
Let us solve that for you. Niche edits are our bread and butter. Indexsy will help you secure powerful links within existing content. Get $15 off with the coupon code TWIDM.
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We’ve got Justin Moore on the pod to chat about his unique set-up as a Sponsorship Coach. Looking over the contemporary creator economy’s landscape, Justin drops knowledge on avoiding problem companies, gives some insight re: how he teaches his students to engage brands, and offers tons of solid insight into outreach, sponsorship packages and sales, gifting, and more. Dude knows his stuff. Give it a listen here.
Turning Back from Digital 📫⏰
In this week’s “story that sounds like it could be from The Onion,” AdWeek is reporting that digital clutter has gotten so bad that some brands are turning back to direct mail. Like… Envelope mail. Postage stamps mail. Mail mail.

I looked into it and found some interesting data.
→ “Eight out of 10 marketing managers report better results when adding direct mail to their digital marketing mix”
→ “Online purchases and order size increase 28% when people receive direct mail”
→ “78% of consumers visit the brand’s website or search for info online after receiving direct mail”
→ “44% of online shoppers are 45-64, the demographic most likely to respond to direct mail”
→ “70% of consumers 18-35 — avid online shoppers — have made purchases based on a direct mail piece”

FWIW, because I told you this valuable info on direct mail, this newsletter doesn’t count as “digital clutter.” I don’t make the rules, that’s just facts.
Anyway, might be worth sending out a QR code. Just saying.
AI Insight 🤖‼️
→ In the next few weeks, Microsoft will start passing on Bing’s referrer data and showing clicks and impressions to marketers, which will give us an idea of exactly how much traffic is being driven from the ChatBot. Google Analytics will grant access to this referrer data and so will Bing’s Webmaster Tools.

→ 3 items from SEJ: 1) LaTeX markup is now supported by Bing Chat, which improves the bot's ability to do math; 2) Bing is also listening to users and working to reduce triggers that immediately kill conversations; 3) finally, news grounding has been improved now, which enhances accuracy in current-events-related inquiries.

→ This article looks at one of the most obvious tells re: AI spam… Please, for your own sake and everyone else’s, please don’t be the guy who publishes s**t like this:
marketingletter
What’s Good @ Google 📊
→ Speaking of AI, Google is innovating cybersecurity with generative AI with its Cloud Security AI Workbench, which is “fine-tuned for security use cases”
→ 2 weeks after dropping, April’s Reviews Update is still making its presence felt, with growing volatility after relatively humble beginnings. It do be like that sometimes.

→ the official Googlebot documentation has been updated to inform about visits from IPs associated with GoogleUserContent.com— if you’re in SEO, what you need to know is that it's basically filling you in on user-triggered bot visits re: Googlebot - search crawler, special-case crawlers, and user-triggered fetchers (ie. GoogleUserContent).
🔌 Speaking of Google.. Interested in working with working with us on SEO? Schedule a call and see what we’ve done for brands like Thrasio, Sotheby’s, Medtronic, and hundreds of others!
Looking Past the Person in the Mirror 🪞👉
marketingletter
In marketing, we often forget the purpose behind routines and norms, such as using buyer personas to solve the "person in the mirror" problem. Basically, it’s a common L we take where we often forget that our potential customers have different perspectives and are not as marketing-savvy as us.

TLDR; we need to recognize our own biases and assumptions and separate them from the process whenever we’re building strategies and campaigns.
Social Media Round-up 🤠
marketingletter
→ Despite the chaos and backlash around Twitter Blue, it's expected that people will come to their senses eventually. Some are even calling the blue check a “badge of dishonor,” but this is strongly disagreed. The situation will hopefully calm down soon.
→ YouTube’s Product Drop feature allows timed product info reveals, building hype with alerts in the Live Shop tab
→ Facebook bug caused campaigns to overspend up to 2X their budgets on Sunday
⚠️Want to reach our audience of 50,000+ CMOs and founders (across our socials and newsletter)? Signup to be a partner.⚠️
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Jacky Chou
Founder of Indexsy
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Cloud Security AI Workbench security use cases Costly Ad Error contemporary creator economy Postage stamps mail official Googlebot documentation avid online shoppers digital marketing mix direct mail piece usertriggered bot visits Bing Referrer Data

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😬 Microsoft Drops Twitter

Thursday, April 20, 2023

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Wednesday, April 19, 2023

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💥 Google Dropping Another Bomb w/ Magi

Wednesday, April 19, 2023

Ryan Mckenzie joins us this week on the pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📊 Sundar Pichai on The Future of Search

Tuesday, April 11, 2023

James and Jacky Chou kicking it old school on this week's pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👀 AI Insight: Instant Video Coming Soon?

Thursday, April 6, 2023

Does going viral help with SEO? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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