Saas Marketer - Tick Tock, TikTok

Hello there,

Sam, the guy who normally writes these, is on holiday right now. But don’t worry, my name is Bobby Wicked Thunder and I am here to take his place for the week.

As I am sure you can tell by my name, I am a very serious person. There will be none of those things that Sam tries to pass off as “jokes”. There will be no pop-culture references, nor will there be any memes. Rather, there will only be well-thought-out, analytically written pieces which will inform you to no end. But fear not, I will also try my best to entertain you with some very good jokes about motorbikes, because I love motorbikes. I have never ridden one, but I love them.

Therefore, I will not be showing you “Meme of the Week”, instead I will show you my favourite “Motorbike of the Week” - I do not have time for silly memes. 

I also love going to the dentist. I know I know, it is a rather idiosyncratic trait of mine, most people are scared of them, but what can I say? I just love knowing my teeth are clean.

Here are some B2B (I am told that means business-to-business. It seems ridiculous to me that it is ‘B2B’ and not ‘BtB’, it just looks unprofessional, but what would I know? I am merely a motorbike and dentist enthusiast) news updates.

The World’s First Ever B2B TikTok Studio

🕜 TikTok, TikTok

B2B organisations across the world are going to have to start facing facts: it’s time to get TikTok. It’s been years since its conception, and a lot of us B2B marketers are still hidden in the corner, crouched into a ball with our precious little LinkedIn and Facebook apps, clutching for dear life. 

Perhaps the ‘TikTok made me buy’ trend isn’t all that much of a trend anymore, but it certainly speaks volumes about its influence on the average consumer - hell, even the music industry has clocked onto this, to the point that artists will use it as their main marketing platform!

But what about B2B? Well, there are a fair few brands like Shopify and Semrush making the most of the social platform, using it to establish their personality and brand, as well as getting customers to engage with them - and it looks like it’s working.

None have gone quite as far, however, as The Croc, who might just be the first B2B marketing company to dedicate an entire studio towards it. “B2B marketing works really well on Tiktok,” says Jack Trew, Strategy Director at The Croc. “We know, though it might seem counterintuitive, that the audience is there; that brands can not just reach targets, but gain insights on the platform - and moreover, that it works.”

👀 The Demographics of TikTok

Let’s take a look at some stats to see if Mr Trew (that sounds rather cool, actually) is correct: 

• 73.6% of its daily users are older than 24
• 42% of its daily users are over 35
• TikTok is the third-most used platform for both Primary Decision Makers and Influencers 

• 39.4% use TikTok 
• 41.8% use WhatsApp 
• 42.7% use Facebook
  
  

Jack Trew even goes on to say “We believe that B2B brands need to think differently, more fiercely. This means experimenting with and embracing the new. Otherwise your competitors are going to get their first.”

He’s right, of course. B2B marketers really need to get their arse in gear, embrace TikTok, and think up new and creative ways to reach their audiences. Because, quite frankly, LinkedIn and Facebook just aren't cutting it anymore, especially not if we ever hope to grow.

There is a bigger, more philosophical question that we’re not asking, though, and I would like to be among the first to do so: how long does TikTok have left in it? Are B2B marketers a little too late to the game? And if so… what do we do?

As we established early on, TikTok really has been around for a long time, ever since 2016 (some of you may remember when it was called Musical.ly). That’s almost ten years. When will the next big social media platform take over? By then, it might be too late, and it might take us a while to even think about putting ourselves onto it.

No doubt the next one will have something to do with artificial intelligence given ChatPGT’s popularity and its constant acceleration; when that happens, we need to be the first ones to use it. We need to embrace it and figure out how it works before it’s too late. Kudos to The Croc for being the first B2B Marketing brand to dedicate an entire studio to TikTok (it’s about time!) but something else is approaching, not to destroy it, but to steal the limelight for a while. 

And as always, we will resist it. We will hate it. We will - as the internet has a tendency to do - cringe at it. Then, almost seamlessly, we will accept it, and think it’s weird that some don’t even use it. That’s just how it always goes.

Read on the web >>

Roast my Landing Page has a very well done, engaging, and upfront way of presenting themselves to you - take a look!

You get a lot of information from this: what to expect, who it’s for, and where you can get started. It tells you, quite literally, everything you need to know, it’s perfect!

I told you, I’m not joking. This is my favourite motorbike for this week. It’s made by Keanu Reeves and it’s called The Arch 1s. 

Beautiful.

Thank you very much for reading. I’m sure Sam will be back next week with some stupid jokes, but nonetheless, my name is Bobby W. Thunder and I hope you enjoyed this email.

As always, if you have any questions you’d like us to answer for next week, send away! We’re more than happy to!

Have a lovely day (or evening)

Keep growing,
SaaS Marketer Weekly