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Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.

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The Pricing Guide for UGC --

Determining the right pricing for your user-generated content (UGC) campaigns is crucial for success.

Here are three essential steps to price your UGC campaigns effectively, along with a detailed table to help you estimate costs based on factors such as subscriber size, engagement rate, and click rates.

✅ Define your objectives and potential ROI:
Start by outlining your campaign goals and estimating the return on investment (ROI) based on those objectives. Consider factors such as customer lifetime value (CLV) and expected conversion rates to ensure a positive ROI.

✅ Factor in content and promotion costs:
Account for expenses related to content production, incentives for user participation, and ad spend for promoting the campaign.

✅ Test and refine:
Continuously test different content strategies and iterate based on your results. This will help you find the most cost-effective way to achieve your campaign objectives.

Below is a detailed pricing table to help you estimate your UGC campaign costs:

UGC Pricing Guide

SEGMENT

Sub. Size

Eng. Rate

CTR

Cost Per Post

Nano Influencer

<10k

1-3%

0.5-1%

$50 - $250

Micro Influencer

10k-50k

1-3%

0.5-1%

$250 - $750

Mid-Tier Influencer

50k-100k

1-3%

0.5-1%

$750 - $1,500

Macro Influencer

100k-500k

1-3%

0.5-1%

$1,500 - $5,000

*Note: This table is a rough guideline and actual costs may vary depending on the niche, influencer, and campaign specifics.

Remember, the key to successful UGC campaign pricing is to align your objectives with your budget, account for all related costs, and continuously test and refine your approach.

To successful and well-priced UGC campaigns!

Cheers

Sponsor

Stack Influence →

Tapping into the power of Micro-Influencers and a platform called Stack Influence that automates product seeding campaigns at scale (thousands of collabs/mo), Amazon brands like Magic Spoon and Momofuku have become Million dollar listings.

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