Resonance > reach, and other lessons for creators and marketers

Hey folks👋🏽

How’s it hanging? When I spoke with Jay Acunzo for Creators Unlocked, it quickly turned into a value-filled conversation (and free consultation).

One of my favorite quotes from our chat was, “Social media’s a digital slot machine. And most marketers and creators are in the business of running attention casinos. I don't think that's healthy for anybody involved mentally or financially. We're now living in a world where people realize that the Internet might be better as a bunch of smaller beautiful little corners and kingdoms than a few big empires that are effectively just giant potential casinos.”

How can your work as a creator become a beautiful little corner of the Internet for your audience? Something to chew on.

💌 In today’s email:

• 💭 Jay Acunzo shares his perspective and advice on content creation for creators and marketers
• 📱 Mitra recommends a quick and simple Reel idea
• 📣 What’s happening in social: Meta’s updating its monetization program for Reels creators, TikTok shares a range of guides to can help to improve your content on the platform, and Fiverr’s LinkedIn campaign goes viral
• +All our latest content from the blog

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S.Check out this tweet with valuable insights for Instagram-focused brands and creators.

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🖊️ Deep dive: Jay Acunzo's advice for creators & marketers

Jay Acunzo, author, speaker, and marketing expert, shared his perspective and advice for creators and marketers. The Cliff’s Notes are to:

• Prioritize making genuine connections with your audience. How can you do this? By infusing your personal perspective and experiences into your work.
• Use AI to enhance your creativity and unblock your imagination not to outsource your creativity
• Test your ideas with a small audience before seeking a large one. If your content doesn’t resonate with the small but loyal subset of your audience, it won’t work just because you increase the size of your target.
• Your unique perspective and experiences make you irreplaceable in the eyes of your audience, so let your personality shine through your content.
• Differentiate your content by creating a unique and defensible purpose that sets it apart from others in your niche. Use the XY Premise Pitch to communicate the unique proposition of your content.
• Social media should be a window into your owned platforms – prioritize building something that's yours so you don’t have to worry about social media regardless of its future.
• Focus on the workflow, techniques, tools, and personal elements you bring to your work, and create consistently.

🌧️ It’s raining free tools!

Along with our robust social media management capabilities, we also offer an extensive list of free tools with everything from a UTM generator to a link-in-bio tool to a tool that turns your URLs into IG posts. Best part? You don’t even need to sign up!

👇🏽 The latest from the blog

• How I Created a Bestselling Product While Spending $0 On Marketing — Learn the step-by-step business design process Teresa Comi Sansa used to develop a product alongside her customers, helping her de-risk the process and develop a truly winning idea.

• From the Marine Corps to Customer Advocacy: Darcy Peters' Unique Career Path — In this candid interview, Darcy Peters shares her experiences balancing work, family, and personal growth while embracing challenges and nurturing a fulfilling career at Buffer.
• 6 Ways Brands Can Land on the Instagram Explore Page: Whatever type of account you run, appearing on the Explore Page is a great way to grow on Instagram. Check out Tomasz Niesgoda’s article with all the best tips to increase your chances.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

✨ Quick and simple Reel idea ✨

Here’s a quick and easy Instagram Reel trend you can try out! You’ll need a few different photos and/or videos to put it together. You can use this sound to show some behind-the-scenes of your work or show off your product.

Check out this example from @crystal.lune, giving you a quick glance into creating their necklaces.

🤳 What's Happening in Social

• 👀 Meta’s updating its monetization program for Reels creators — creators will get paid based on the performance of their content, as opposed to the ads shown alongside their clips. Get some inspiration for better-performing Reels here.
• 🌍 Check out the TikTok World Hub for the latest creator tools and options and a range of guides that can help to improve your content on the platform.
• 💼 Fiverr’s latest LinkedIn campaign went viral for its ridiculous job titles. Check out this analysis of what they did right.

Thanks for reading! 💟

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