Pitch deck: How TikTok is courting advertisers

Also: Google tests generative AI in Search Lab experiments ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
New report highlights how programmatically-placed ads can unintentionally fund misinformation websites.
May 15, 2023

Pitch deck: How TikTok is courting advertisers

TikTok has been courting advertisers at scale as it looks to further solidify its presence in the U.S. Its latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX).

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New report highlights how programmatically-placed ads can unintentionally fund misinformation websites.

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The platform’s latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX).

Reaching subscriber and viewership goals comes with a two-part challenge of attracting millions of new subscribers while reducing churn to a more manageable level — or, put simply, finding new and existing viewers who will love the content on offer and continue to subscribe to get more of it.

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Search Generative Experience comes as Microsoft mounts rearguard action with advertising API for Bing.

Advertisers: How are you using automation and other technologies to optimize your CTV campaigns? Tell us in this survey and we’ll send you a $5 gift card.

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Now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV.

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Download this guide to learn how marketers are using always-on email testing to create more engaging content.

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Due to factors like a writers’ strike, confusion among measurement offerings and a soft scatter market, this year’s upfront could be a rough one for video sellers.

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The platform has already been sharing the upcoming opportunities at both agency and client levels.

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Publishers and ad tech vendors disagree on contextual data

Friday, May 12, 2023

Also: Marriott's educational approach to advertising ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why identity, a valuable marketing tool, is at a turning point

Friday, May 12, 2023

Also: WTF are sustainability scopes? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How predictive tools are powering email campaign engagement

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In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to

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How PMC is driving value for advertisers with first-party data

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With regulators and big tech giving users the tools, awareness and choice to protect their privacy and opt out of data sharing, publishers are leveraging new tools to improve performance for

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