Pitch deck: How TikTok is courting advertisers
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Publishers and ad tech vendors disagree on contextual data
Friday, May 12, 2023
Also: Marriott's educational approach to advertising
Why identity, a valuable marketing tool, is at a turning point
Friday, May 12, 2023
Also: WTF are sustainability scopes?
How predictive tools are powering email campaign engagement
Friday, May 12, 2023
In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to
Publishers, advertisers eye Microsoft's new chat ads API
Friday, May 12, 2023
Also: iHeartMedia's new branded podcast studio
How PMC is driving value for advertisers with first-party data
Friday, May 12, 2023
With regulators and big tech giving users the tools, awareness and choice to protect their privacy and opt out of data sharing, publishers are leveraging new tools to improve performance for
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