Publishers, advertisers eye Microsoft's new chat ads API

What publishers and advertisers want from Microsoft's new chat ads API

As Microsoft prepares a new chat ads API for Bing, publishers and advertisers are interested even as they look for more info.

Additional coverage:

• iHeartMedia has formed a branded podcast studio to double down on the production, sales and marketing of custom podcasts created for brands.
• Google showcased its experiments in Search Labs at its developer conference Google I/O earlier this week.
• Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side. More in this Digiday+ Media Briefing.
• With interest in artificial intelligence growing at an overwhelming pace, Teresa Barreira, global CMO of digital consultancy Publicis Sapient, figured the best way to integrate generative AI into her organization was to have everyone commit to using it.
• ICYMI: Take a look at Digiday's latest special project, called the Commerce Media Era. This limited editorial series explored how commerce media, from e-commerce to retail media networks, has entered a new era and the opportunities and challenges of doing so.