How PMC is driving value for advertisers with first-party data
With regulators and big tech giving users the tools, awareness and choice to protect their privacy and opt out of data sharing, publishers are leveraging new tools to improve performance for advertisers and drive revenue. Within this consumer-first data environment, Penske Media Corporation looked to develop a strategy that would enable it to monetize 100% of its audience across its portfolio. By investing in a future-proofed solution built on first-party data, PMC gained holistic insights for its advertising partners. Download this report to learn:
Sponsored by: Permutive 
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