Digiday - The state of retail media in 2023
Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations, measurement changes and adoption of new technologies, Digiday and Best Buy Ads surveyed 75 brands (52%) and agencies (48%). This State of the Industry report highlights what they told us, spotlighting how advertisers are adapting to the retail media landscape in the first half of 2023. Download it to learn:
Sponsored by: Best Buy Ads 
|
Key phrases
Older messages
Pitch deck: How TikTok is courting advertisers
Monday, May 15, 2023
Also: Google tests generative AI in Search Lab experiments
Publishers and ad tech vendors disagree on contextual data
Friday, May 12, 2023
Also: Marriott's educational approach to advertising
Why identity, a valuable marketing tool, is at a turning point
Friday, May 12, 2023
Also: WTF are sustainability scopes?
How predictive tools are powering email campaign engagement
Friday, May 12, 2023
In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to
Publishers, advertisers eye Microsoft's new chat ads API
Friday, May 12, 2023
Also: iHeartMedia's new branded podcast studio
You Might Also Like
💌 Who Do You Love?
Monday, April 29, 2024
Knowing, Growing & Loving Your Subscribers
Why marketers are leveraging predictive, generative and autonomous AI
Monday, April 29, 2024
Guide: The AI trends e-commerce brands are deploying for a competitive edge
The marketing strategy you overlooked
Monday, April 29, 2024
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's Hairstyle Appreciation Day, Reader! It's a good day to 🙏 thank the
Podcast app setup
Monday, April 29, 2024
Open this on your phone and click the button below: Add to podcast app
Quiet Quitting vs. Setting Healthy Boundaries: Where's The Line?
Monday, April 29, 2024
One in three employees are quiet quitting in 2024. Is quiet quitting synonymous with setting healthy boundaries — or does it suggest a deeper problem?
See who's speaking at SaaStr Annual this year
Monday, April 29, 2024
And save 20% before prices go up May 1 To view this email as a web page, click here SaaStr Annual 2024 | Sept 10-12 | SF Bay Area Hey SaaStr Community, We're gearing up for SaaStr Europa 2024 in
There Is So Much Money Sloshing Around The System
Monday, April 29, 2024
Listen now (2 mins) | READER NOTE: This Thursday I am hosting a free webinar for anyone who is trying to transition into a new job in the bitcoin and crypto industry. Previously, my team and I have
Agtech's big valuation reset
Monday, April 29, 2024
Corporate buyers lead on IT deals; layoffs drag down gaming stocks; RevenueCat bags $12M for subscription management Read online | Don't want to receive these emails? Manage your subscription. Log
Cycling Mikey
Monday, April 29, 2024
Before we as leaders have a difficult conversation, we need to understand how we present the information is as important as the information itself.
Core Update Homework ✏️
Monday, April 29, 2024
To-dos after a Google Core Update.