Kick is rolling out ads — but it doesn’t care about ad revenue

Also: NBCUniversal's upfront sans Linda Yaccarino ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
For now, Kick has no plans to introduce the pre-rolls and banner ads that are ubiquitous on rival platforms like Twitch and YouTube. Instead, it hopes to encourage brands to integrate directly into livestreamers’ content.
May 16, 2023

Why Kick is rolling out ads — even though it doesn't care about ad revenue

As livestreaming platform Kick introduces ads for the first time, the platform's leaders are confident that its strong grasp on marketers' coveted 18-34 demographic will convince brands to make the jump.

Additional coverage:

  • With hundreds of protestors outside Radio City Music Hall, media giant NBCU held its first major event without its longtime head of ad sales during its annual Upfronts presentation.
  • Agencies who aren't already using generative AI are in the vast minority, according to a Digiday+ Research survey. But it's a very different story for brands — fewer than half are sold on using the technology just yet.
  • With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in. More in this Digiday+ Marketing Briefing.
  • TelevisaUnivision has seen its core audience undercounted by measurement panels by as much as 35%, exec Donna Speciale said in the latest Digiday Podcast.
  • Key to success in Linda Yaccarino's new role as CEO will be rebuilding Twitter's relationships with marketers who fled ever since Elon Musk took charge of the social network and controversially rolled back Twitter's earlier content moderation policies.
  • Ever have those days when you feel like you've worked non-stop but by the end of the day feel only a sense of dissatisfaction and weary frustration? Like, you haven't actually achieved anything? You're not alone. And guess what, there's now a new term for it: digital debt.
Other things to know about

Top Stories
Ivy Liu
For now, Kick has no plans to introduce the pre-rolls and banner ads that are ubiquitous on rival platforms like Twitch and YouTube. Instead, it hopes to encourage brands to integrate directly into livestreamers’ content.

howdy!
With hundreds of protestors outside Radio City Music Hall, media giant NBCU held its first major event without its longtime head of ad sales.

As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions.

Advertisement

howdy!
Agencies who aren’t already using generative AI are in the vast minority. But it’s a very different story for brands — fewer than half are sold on using the technology just yet.

Advertisers are leveraging solutions that make the most significant impact on their business KPIs this upfronts season.

howdy!
With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in.

Advertisement

Using advanced programmatic strategies, broadcasters are tackling persistent challenges within TV buying and selling. Cross-platform planning tools, advanced self-service SSP solutions and purpose-built CTV ad servers allow broadcasters to gain flexibility, strategize more effectively and deliver a more premium experience for audiences.

howdy!
The Hispanic-centric TV network has seen its core audience undercounted by measurement panels by as much as 35%, Speciale said in the latest Digiday Podcast.

howdy!
The sheer volume of digital information and communications we’re required to consume and respond to on a daily basis, is becoming overwhelming.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

The state of retail media in 2023

Monday, May 15, 2023

Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,

Pitch deck: How TikTok is courting advertisers

Monday, May 15, 2023

Also: Google tests generative AI in Search Lab experiments ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Publishers and ad tech vendors disagree on contextual data

Friday, May 12, 2023

Also: Marriott's educational approach to advertising ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why identity, a valuable marketing tool, is at a turning point

Friday, May 12, 2023

Also: WTF are sustainability scopes? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How predictive tools are powering email campaign engagement

Friday, May 12, 2023

In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to

You Might Also Like

My Site May Be Recovering From The HCU!

Wednesday, January 8, 2025

Can you believe this graph? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to Describe Mood Swings

Wednesday, January 8, 2025

What is it about Katy Perry's lyrics that captures the feeling of a tumultuous relationship in a way that makes you wanna belt out the chorus with her? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Using AI to drive revenue

Wednesday, January 8, 2025

Everyone says marketers need to start using AI for more than content creation, but where does it help the most? ​NP Digital surveyed 119 companies to find out where using AI translates into ROI –

Enjoy creating things that don’t exist yet!

Wednesday, January 8, 2025

Online shopping breaks records | YouTube's New Tool | Regional Launch of X Money ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Just released: The 2025 Sprout Social Index™

Wednesday, January 8, 2025

Consumer data, marketer trends, AI & more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Little Stream Software digest for the week of 2025-01-08

Wednesday, January 8, 2025

Hey there, Here's articles I published over the last week. - Eric Davis ​Break-time​ I've decided to take a break from my daily Shopify Tips newsletter. It's been going for almost seven

AI Analysis to Optimize Any Content

Wednesday, January 8, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's Argyle Day, Reader... Here's to Clan Campbell of Argyll! In

The Year Of Both The Podcast And The Newsletter

Wednesday, January 8, 2025

A podcast in conjunction with a similarly related newsletter is the perfect way to reach our audience and communicate with them on your terms on your owned platform. Marketing Junto | News &

Boxing Related Fitness Devices Are Knockouts On Amazon

Wednesday, January 8, 2025

Trending Products on Amazon This Week For the week of Monday, January 6 to Sunday, January 12 Welcome to a new year and a new year of trending products and categories on Amazon. Each week we feature

Betting on AI to transform healthcare

Wednesday, January 8, 2025

Whatnot nears $5B valuation; Sixth Street will manage $13 billion of Northwestern Mutual's assets; funding for Europe's female founders falls Read online | Don't want to receive these