Kick is rolling out ads — but it doesn’t care about ad revenue

Also: NBCUniversal's upfront sans Linda Yaccarino ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
For now, Kick has no plans to introduce the pre-rolls and banner ads that are ubiquitous on rival platforms like Twitch and YouTube. Instead, it hopes to encourage brands to integrate directly into livestreamers’ content.
May 16, 2023

Why Kick is rolling out ads — even though it doesn't care about ad revenue

As livestreaming platform Kick introduces ads for the first time, the platform's leaders are confident that its strong grasp on marketers' coveted 18-34 demographic will convince brands to make the jump.

Additional coverage:

  • With hundreds of protestors outside Radio City Music Hall, media giant NBCU held its first major event without its longtime head of ad sales during its annual Upfronts presentation.
  • Agencies who aren't already using generative AI are in the vast minority, according to a Digiday+ Research survey. But it's a very different story for brands — fewer than half are sold on using the technology just yet.
  • With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in. More in this Digiday+ Marketing Briefing.
  • TelevisaUnivision has seen its core audience undercounted by measurement panels by as much as 35%, exec Donna Speciale said in the latest Digiday Podcast.
  • Key to success in Linda Yaccarino's new role as CEO will be rebuilding Twitter's relationships with marketers who fled ever since Elon Musk took charge of the social network and controversially rolled back Twitter's earlier content moderation policies.
  • Ever have those days when you feel like you've worked non-stop but by the end of the day feel only a sense of dissatisfaction and weary frustration? Like, you haven't actually achieved anything? You're not alone. And guess what, there's now a new term for it: digital debt.
Other things to know about

Top Stories
Ivy Liu
For now, Kick has no plans to introduce the pre-rolls and banner ads that are ubiquitous on rival platforms like Twitch and YouTube. Instead, it hopes to encourage brands to integrate directly into livestreamers’ content.

howdy!
With hundreds of protestors outside Radio City Music Hall, media giant NBCU held its first major event without its longtime head of ad sales.

As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions.

Advertisement

howdy!
Agencies who aren’t already using generative AI are in the vast minority. But it’s a very different story for brands — fewer than half are sold on using the technology just yet.

Advertisers are leveraging solutions that make the most significant impact on their business KPIs this upfronts season.

howdy!
With more ad-free streaming platforms, more ad blocking and more consumers moving away from linear TV, marketers need to make content that will actually get people to tune in — which is where short films can come in.

Advertisement

Using advanced programmatic strategies, broadcasters are tackling persistent challenges within TV buying and selling. Cross-platform planning tools, advanced self-service SSP solutions and purpose-built CTV ad servers allow broadcasters to gain flexibility, strategize more effectively and deliver a more premium experience for audiences.

howdy!
The Hispanic-centric TV network has seen its core audience undercounted by measurement panels by as much as 35%, Speciale said in the latest Digiday Podcast.

howdy!
The sheer volume of digital information and communications we’re required to consume and respond to on a daily basis, is becoming overwhelming.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

The state of retail media in 2023

Monday, May 15, 2023

Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,

Pitch deck: How TikTok is courting advertisers

Monday, May 15, 2023

Also: Google tests generative AI in Search Lab experiments ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Publishers and ad tech vendors disagree on contextual data

Friday, May 12, 2023

Also: Marriott's educational approach to advertising ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why identity, a valuable marketing tool, is at a turning point

Friday, May 12, 2023

Also: WTF are sustainability scopes? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How predictive tools are powering email campaign engagement

Friday, May 12, 2023

In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to

You Might Also Like

🦸🏻#13: Action! How AI Agents Execute Tasks with UI and API Tools

Saturday, March 8, 2025

we explore UI-driven versus API-driven interactions, demystify function calling in LLMs, and compare leading open-source frameworks powering autonomous AI actions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Saturday Stuff (March 8th)

Saturday, March 8, 2025

March 08, 2025 | Read Online Saturday Stuff (March 8th) What's up - happy Saturday. We made it! Here's some stuff for you to check out during your morning coffee ☕ #1 Claude Code was released

LUC #76: A Guide to Cloud Resource Optimization and Cost Management

Saturday, March 8, 2025

Plus, how do LLMs actually work, ACID clearly explained, and how SQL injections work and how to protect your system from them ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Salesforce is Growing The Sales Team +20% For AI

Saturday, March 8, 2025

But they're not hiring any engineers To view this email as a web page, click here saastr daily newsletter Salesforce: We Are Hiring 0 Engineers This Year. But We're Growing The Sales Team +20%.

More Than a Coach: George Raveling’s Lasting Influence on Ryan Holiday

Saturday, March 8, 2025

"Go to bed each night saying, I have lived. If you wake up, treat it as a gift.' ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Secondaries: $100B+ in 2024 and rising

Saturday, March 8, 2025

Also: Ranking the top investors of 2024; Recapping February's performance; Don't miss our webinars on private credit and the counter-drone industry... Read online | Don't want to receive

+20 customers a year for free per employee

Saturday, March 8, 2025

Launching a product? I'm helping startups build better products and reach product-market fit. To do that, we've built ProductMix and you should use it: https://rockethub.com/deal/productmix

Issue #55: AI's Pleasant Surprise: Sesame Unveiled

Friday, March 7, 2025

Issue #55: AI's Pleasant Surprise ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🦅 Skyrocket your audience growth

Friday, March 7, 2025

One Time Promo ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Year of The Egg 🥚

Friday, March 7, 2025

RIP Skype, boutique eggs, and Happy Hour. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌