Kick is rolling out ads — but it doesn’t care about ad revenue
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The state of retail media in 2023
Monday, May 15, 2023
Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,
Pitch deck: How TikTok is courting advertisers
Monday, May 15, 2023
Also: Google tests generative AI in Search Lab experiments
Publishers and ad tech vendors disagree on contextual data
Friday, May 12, 2023
Also: Marriott's educational approach to advertising
Why identity, a valuable marketing tool, is at a turning point
Friday, May 12, 2023
Also: WTF are sustainability scopes?
How predictive tools are powering email campaign engagement
Friday, May 12, 2023
In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to
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