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Hi there,

Welcome to our Rethinking Growth Advice email series.

I’m Danilo Kreimer, the founder of the Boutique Consulting Club. I’ve subscribed to countless email lists that are nothing but self-centered commercial pitches, so we decided to do the opposite. If you want to learn more about us, feel free to check our website - otherwise, let’s cut the fluff and deliver the value you were promised.

In a landscape saturated with generic marketing and growth advice, it's easy to get lost in the noise. But when it comes to running a successful micro consultancy, following professionals that work for any and every kind of business can be not only ineffective but downright risky.

Consulting services are intangible, complex, and require a high level of trust between you and your clients. People don’t buy expertise like they buy products or productized services. This means, if you want to do it well, you will need to market them differently.

Over the next few days, I'll share real-life examples that contradict what you've been told by marketing gurus. We hope they'll make you think twice about what initiatives (if any) you're implementing to grow your practice.

In this email series, I'll break down the key differences between marketing consulting and other products or services, provide you with some key insights, and also recommend some practical exercises you can complete to assess your situation. You can complete them if and when you want.

Here's a sneak peek of what's to come:

• The Unique Challenges of Marketing Credence Goods
• Relationships & Visibility: Why They’re Intimately Connected For Consultancies
• Trust: The Key to Marketing Your Consulting Services
• Demonstrating Expertise: Helping Consulting Clients Buy
• Context Matters: Why Even Industry-Specific Advice Fails
• Avoiding Mistakes When Hiring Growth Support for Your Consultancy

Thank you for dedicating your time to this. We're excited to have you on board, and confident that this series will provide you with valuable insights to help you grow your consultancy. Keep an eye on your inbox for the next email.

Best regards,

Danilo Kreimer

P.S. Several consulting founders enjoy starting the series straight away. If that’s your case click here and get the second email in your inbox in less than 5 minutes.

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