Supercharge Your Growth Engine with a Killer Brand Strategy 🚀


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Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.

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Brand Marketing is Your Secret Weapon for Growth

Brand marketing isn't just for the big guys --

In fact, here are three examples of small companies that leveraged brand marketing to explode revenue growth --

Oatly:
This Swedish oat milk brand's bold marketing ("Like milk, but for humans") and strategic product placement in coffee shops skyrocketed their revenue from $68 million in 2018 to $200 million in 2019.

Dollar Shave Club:
Their humorous, viral video led to 12,000 orders within 48 hours. This memorable brand personality and a smart subscription model resulted in a $1 billion acquisition by Unilever in 2016.

Warby Parker:
This online eyeglasses retailer offered unique home try-ons and a socially responsible ethos ("Buy a Pair, Give a Pair"). These strategies fueled rapid growth, achieving a $3 billion valuation by 2020.

The Lesson:

An effective brand strategy is the most defensible growth engine for your company.

The Tactical Takeaways:

Develop an authentic core positioning statement
Identify core customer profiles
Design a brand visual identity
Post on social media consistently and stick to the message
Partner with creators, influencers, and other brands that share your values

There you have it, folks. Mastering your brand strategy is like crafting a growth engine that runs on authenticity, customer understanding, visual appeal, consistency, and savvy partnerships. Buckle up, it's time to turbocharge your journey towards marketing excellence. Until next time!

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Simplify your brand design process with Baseline. Automatically apply your brand to designs, collaborate with your team, and take your branding to the next level by having everything you need in one place.

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